NewswireTODAY - /newswire/ - Columbia, MD, United States, 2009/04/27 - The FL Attorney General Guidelines will be incorporated into the Aegis Mobile Media Intelligence Service along with the current MMA and Carrier Guidelines to better enable members of the content ecosystem to proactively evaluate their advertisements.

Aegis Mobile, an industry leader in media intelligence for mobile markets as well as certification and compliance of mobile content and applications, announced today that it will be enhancing its media intelligence service. The service will include an evaluation against the FL Attorney General Guidelines in addition to the MMA and Carrier Guidelines that are currently part of the service.

The Mobile Content Industry and regulatory bodies continue to step up their enforcement efforts to ensure customers receive a positive experience when purchasing and using mobile content. The FL Attorney General was investigating at least eight companies in January and has recently settled cases for as much as $1M related to advertising compliance issues.

Aegis Mobile uses evolving search techniques and proprietary technology including a DVR solution and web engines to monitor advertisements from multiple sources. The Aegis Mobile Media Intelligence Service enables customers to easily review advertisements along with compliance results for the different guidelines.

“It is becoming increasingly important for businesses to have the tools necessary to proactively evaluate the compliance of their advertisements against the various industry guidelines,” said Rich LaPerch, CEO of Aegis Mobile. “We are continually enhancing our services to better enable members of the content ecosystem to remain compliant and avoid potential fines,” continued LaPerch. The enhanced service will be available in the end of April.

About Aegis Mobile
Aegis Mobile (aegismobile.com) assists all members of the mobile content value chain by working to enhance the customer’s experience in downloading content and services to their mobile devices. Aegis Mobile focuses on enhancing the customer experience by applying the industry best practices for quality, content, advertising and billing transparency utilizing a variety of programs and tools.

An industry pioneer, Aegis Mobile has developed sophisticated processes, tools and techniques used to evaluate and report on the customer experience with downloadable content. The results from the Aegis Mobile approach offers customers an opportunity to improve their time to market, resulting in increased revenue and a reduction in customer care issues.

Agency / Source: Aegis Mobile Corporate

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