NewswireToday - /newswire/ -
Como, Italy, 2009/04/24 - Almax, leading world company in mannequins and display items sector, open in Paris a Showroom at 35 Rue Réaumur. All Almax products are characterized by high premium quality and full respect for environment, and are 100% Made in Italy certificated.
Almax has taken over Reflets de Paris set up Almax France. The new showroom, inaugurated on the 18th of march 2009, is in Rue Réaumur 35 and includes an exhibition area of 120 mq, completely renovated in order to host Almax creations. The concept of the new showroom – designed by the historical collaborator Nando Miglio – is based on the black and the white, with a hint of shocking pink, as expressions of Almax’ glamorous style.
The new showroom houses several realistic, stylized and semi-abstract models of men, women and children mannequins, in glossy metal paints, going from white to black, from silver to anthracite grey, which are very popular in the visual merchandising and the retail design overview. So, the Sharon, the David New and the Almax Kids collections make their entrance into the French market with a simple yet gritty look.
There is also a shade of transgression, which is given by the Man, Woman and Animal Panthers, flexuous and sensual with their totally handmade black speckled fur and then…there is Africa!
Italian design in full respect of nature: Almax mannequins have always been made with shockproof polystyrene, which is highly resistant and, above all, thoroughly recyclable. For its finishings, Almax uses only water based paints, thus protecting both the environment and its workers health.
Anyway, Almax France’ offer does not only comprise mannequins. You can also find busts, three-quarter busts delicately shaped and finely decorated with ethnical and oriental motifs. And in the end, there’s a huge range of fancy display articles and gadgets: jewelry-holders, eyeglasses-holders, hat-holders, glove-hands, watches-holders and shoes displayers. They are not simply display accessories but real design objects, enriched with innovative and unique finishing, such as the marble, the carbon fibre, the wood and the root effects.
Almax (almax-italy.com) is ready to amaze the capital of the Haute Couture.