NEWSWIRETODAY Press Release& Newswire Distribution | HOME
PRTODAY / NewswireToday press release distribution service network
Written by / Agency / Source: Howard, Merrell & Partners
Check Ads Availability|e-mail Article

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

CORDURA® Brand Fabric Featured in New Adidas Originals Sneaker and Bag - Revitalized Superstar 80's design celebrates adidas' 60-year anniversary
CORDURA® Brand Fabric Featured in New Adidas Originals Sneaker and Bag


NewswireToday - /newswire/ - Raleigh, NC, United States, 2009/04/23 - Revitalized Superstar 80's design celebrates adidas' 60-year anniversary.

Your Banner Ad Here instead - Showing along with ALL Articles covering Apparel / Garment / Fashion Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


INVISTA’S CORDURA® brand team is pleased to announce CORDURA® fabric is featured in the new adidas Originals Superstar 80’s sneaker and matching drawstring bag. The revitalized shoe and complementary satchel are part of a project that celebrates the three-Stripes brand’s 60-year anniversary.

“First and foremost, the redesigned shoe and matching bag offer the recognized durability of CORDURA® fabric,” said Susannah Rayfield, regional EMEA CORDURA® brand manager. “These newly designed products by adidas Originals are classified under the CORDURA® brand’s On The Go segment featuring products that are stylish, functional and ready for any adventure - and of course they will withstand rigorous use.”

Constructed with 1000x1000 classic CORDURA® brand fabric down the tongue, the new shoe design is durable and has minimal scope for scuffs and abrasions, yet still remains lightweight. The tone-on-tone black upper shoe features a pristine white midsole. A matching drawstring bag – also made with CORDURA® fabric – makes for a premium combination.

“We are excited about these On The Go accessories because they will use our recently developed hangtags and sew-in-labels, which were created to help assure consumers that they are choosing products made with genuine high performance CORDURA® fabrics that have been thoroughly tested and approved to our brand’s rigorous durability standards,” Rayfield continued.

Three of Europe's leading sneaker boutiques - Patta, Sneakersnstuff and LimitEditions, representing Amsterdam, Stockholm and Barcelona respectively, along with New York's A.R.C., joined in the quest to develop the Superstar 80’s shoe.

The 3WAY Consortium project celebrates adidas’ 60-year anniversary. Shoe retail leaders from around the globe were handpicked by adidas® Originals to participate in one of three groups, debuting their designs in March, May and July 2009. Each has the freedom to alter one of the classic Originals sneakers as desired. The shoes being revamped were selected because they span decades and demographics.

“CORDURA® brand fabrics have been delivering durable fabric solutions to the global textiles industry for more than 30 years – from highly technical sports and outdoor clothing and equipment to super-tough workwear,” said Cindy McNaull, CORDURA® fabric global brand manager. “So it’s fitting that INVISTA’s CORDURA® brand team was called on to assist adidas Originals, another globally recognised brand, to celebrate their own legacy.

About CORDURA® Brand
CORDURA® brand is the registered trademark of INVISTA for durable fabrics. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is used in a wide range of products, including luggage, backpacks, boots, military wear and performance apparel.

INVISTA ( is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX™, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVA®, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®.

About adidas Originals
The adidas Originals collection is represented by the Trefoil – the classic three-leafed logo introduced in 1972. Representing a fusion of sport authenticity and global street style, adidas Originals extends the brand’s unique sports heritage creating an inspirational street fashion label for today’s lifestyle consumer.

CORDURA® Brand Inquiries:
INVISTA Textiles (UK) Ltd
Ermin Street - Gloucester - GL3 4HP, UK
E: susannah.rayfield[.]

Your Banner Ad Here instead - Showing along with ALL Articles covering Apparel / Garment / Fashion Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


Written by / Agency / Source: Howard, Merrell & Partners


Availability: All Regions (Including Int'l)


Traffic Booster: [/] Quick NewswireToday Visibility Checker


Distribution / Indexing: [+]

# # #
Apparel Garment Fashion - PURCHASE industry keywords tags Apparel Garment Fashion / Banner Ads! on!.

  Your Banner Ad showing on ALL
Apparel / Garment / Fashion articles,
CATCH Visitors via Your Competitors Announcements!

CORDURA® Brand Fabric Featured in New Adidas Originals Sneaker and Bag

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name NewswireToday and LINK as the source.
Publisher Contact: Nicole Bucalo - 
919-848-2400 eromero[.]
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Howard, Merrell & Partners securities in any jurisdiction including any other companies listed or named in this release.

Apparel / Garment / Fashion via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Read Latest Articles From Howard, Merrell & Partners / Company Profile

Read Apparel / Garment / Fashion Most Recent Related Newswires:

DSM Partners with Sympatex Technologies to Launch Mass-balanced Bio-based Arnitel® Specialty Materials
DSM Enables Ground-breaking Protective Cycling Jersey with Dyneema® Fabric for Tour de France
Envious Fashions Collaboration with Love My Label
2C Light Co. Ltd and TK Corp Sign MoU for Exclusive Supply of Electricity Generating Solar Fabric
Nerdy Fresh Launches it's New Collection - Artisan Clothier
APART Introduces Luxury Fashion Brands At Dubai Exhibition
Loudoun Residents to Host Charity Fashion Show to Support Breast Cancer Patients
Magpie Dry Goods Launches Range of Leather Accessories
Duo Du London Announces the Launch of its Exclusive Eco-friendly Garments
GARTEX - Complete Garment Manufacturing Solutions Show to Debut on August 27 in Pragati Maidan, New Delhi
New Florida State Seminoles Apparel for Noles Fishing Fans by Skiff Life
Blue Goddess Reborn Line Launches June 18th with Limited Collection
Jacki Easlick Introduces New Tote Hanger
UK Shapewear Distributor, CurvesLine, Now Official Distributors of Ann Chery
Adorable Things Ltd Launches Their New Line of Stylish Hair Ties

Boost Your Social Network
& Crowdfunding Campaigns

NewswireToday Celebrates 10 Years in Business



Visit  SlideUpLift

  ©2021 NewswireToday — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution newswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
PRTODAY & NewswireTODAY are proudly NOT affiliated with USA TODAY (