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NewswireToday - /newswire/ -
London, United Kingdom, 2009/04/23 - Tommy Jensen, CEO and co-founder of Adeye Mobile, will be part of the seminar programme at the Internet World exhibition, Earls Court from 28th to 30th April, drawing attention on how to get traditional advertisers to use mobile marketing.
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Whilst TV and Print advertising are going through difficult times and brands are fighting to gain consumers’ attention back, marketers need to find new ways of differentiating their offer. Mobile strategy is a good way of achieving this as long as they understand all the aspects of it and invest the time and right resources in it.
“I am very pleased to be speaking at this year’s Internet World.” says Tommy Jensen “Consumers are becoming more and more sophisticated, the mobile landscape will change dramatically in the next few years and traditional advertisers cannot be left out. There still is some immaturity in mobile marketing, and we see a lot of campaigns which don’t have a good execution plan or mobile strategy.”
Mr Jensen will speak on Wednesday 29th April from 10.00 to 10.30 at the Mobile, online advertising, affiliate & search marketing theatre as part of Agency Days at Internet World, Earls Court 2 in London.
About Adeye Mobile Ltd
Adeye (adeye.com) is a mobile media house offering a full range of products and solutions in mobile marketing, digital entertainment and mobile technology to engage new customers in innovative and effective ways. Adeye Mobile delivers Bluetooth Marketing, Mobile ad network, creative mobile campaigns and enterprise platforms. Some of our clients are JCDecaux, Clear Channel, Sony Ericsson and Nokia. Adeye was established in 2007, and are headquartered in London with offices in Norway, Sweden and Denmark.
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