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NewswireTODAY - /newswire/ -
Westborough, MA, United States, 2009/04/22 - Lead generation, content flexibility, and design are key components in the website design and development project - Wakefly.com.
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Wakefly, an innovative, award-winning web development and online marketing firm, today announced that the firm has successfully designed, developed and launched a new website for Decision Resources, a Decision Resources, Inc. company. The new site increases visitor ease of use through integration with disparate document management systems. This integration allows visitors to perform a single search across multiple databases to quickly find Decision Resources publications of interest.
Decision Resources is a world leader in market research publications, advisory services and consulting designed to help clients shape strategy, allocate resources and master their chosen markets. In implementing a new website, the company identified lead generation, content flexibility, and a design that was distinct to the business but unified with the parent and sibling companies as key project considerations.
“Our goal with the website is to get visitors the information they need as quickly as possible,” said Elizabeth Marshall, director of marketing at Decision Resources. “To accomplish this, we worked with Wakefly to determine optimal site paths and calls to action. Wakefly did a great job of guiding us through this process and incorporating the considerations into the site design and architecture.”
To accomplish the goals set by Decision Resources, Wakefly worked with the company on finalizing the design for the new site, taking into account information architecture and intended visitor flow through the site. This strategy also meshed with the lead generation goal for the new website, as determining where visitors go and the calls-to-action to which they respond ultimately determine the lead generation effectiveness. Finally, to make sure the content is flexible and can be easily updated, Wakefly developed the Decision Resources website on the Kentico content management system (CMS).
“Keeping a website up to date with fresh, relevant content is key for the long-term success of the site,” said Jon Baer, president of Wakefly. “The Kentico CMS will provide the flexibility and ease-of-use Decision Resources requires to efficiently communicate its vital healthcare publications to leading healthcare organizations.”
About Decision Resources
Decision Resources is a world leader in market research publications, advisory services and consulting designed to help clients shape strategy, allocate resources and master their chosen markets. Decision Resources is a Decision Resources, Inc. company.
About Decision Resources, Inc.
Decision Resources, Inc. is a cohesive portfolio of companies that offers best-in-class, high-value information and insights on important sectors of the healthcare industry. Clients rely on this analysis and data to make informed decisions.
About Wakefly
Wakefly (wakefly.com) is a web development and online marketing firm specializing in the lead generation and conversion tools that will deliver a high return on your investment. We offer a proven tactical process to optimize your marketing initiatives across both online and offline channels. Our expert team, with diverse backgrounds in marketing, technology, and creative, has the combined experience that makes marketing easy. We are committed to delivering high-value leads and measurable ROI.
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info[.]wakefly.com 
