D. Today, the same systems and specialists that train the top performers from the NFL, NBA, World Cup, MLB and major champions in golf and tennis can help consumers achieve their performance goals.
Created by Mark Verstegen, the founder of Athletes’ Performance Institutes, the new CorePerformance.com is an online resource for everyone interested in a proven and easy-to-follow system, with a focus on mindset, nutrition, movement and recovery, which together provides a holistic approach to physical and mental fitness.
“With CorePerformance.com, we’re bringing the same systems and specialists that support our professional athletes to those who want to excel in the game of life,” said President and Founder Mark Verstegen.
Key partners of Core Performance include adidas, Sheraton, Gatorade, EAS, Keiser, PowerPlate, GoFit, Octane and Woodway, all of whom have come together with Athletes’ Performance to develop innovative solutions that change lives.
Benefits of the new CorePerformance.com include:
• Knowledge A performance playbook and a valuable resource for information on injuries, recipes, training (featuring more than 500 exercise videos).
• Talk A community and forum, where users can engage in lively discussions about their goals, challenges and motivation.
• Training Programs A subscription-based online training program based on the AP methodology, with more than 50 programs aimed to help people live better and play better.
• Daily A new perspective on news, health, nutrition, physical therapy, and sports performance with articles, tips, training strategies and blogs from some of the most highly respected voices in the performance space.
The Core Performance brand initially launched in 2004 with Mark Verstegen’s international best-selling book, Core Performance, and has grown to include three additional publications: Core Performance Essentials, Core Performance Endurance, and Core Performance Golf. In addition to the Core Performance books, CorePerformance.com provides training programs, nutrition programs and industry-leading research to individuals all over the world for those who want access to the same systems and specialists used to train the top performers in sport online. Every element of Core Performance is dedicated to performance living for the top performers in life.
About Athletes’ Performance
Athletes’ Performance (athletesperformance.com) has firmly established itself as the world leader in providing integrated performance training services to elite athletes, including NFL first round picks (8 in 2008) to NFL veterans (over 180 currently in the NFL), NBA first round picks (7 in 2007), MLB All-Stars (6 in 2008) and elite teams including the Los Angeles Dodgers and the LA Galaxy. Core Performance provides sports training, fitness, nutrition and lifestyle content that is developed by the experts at Athletes’ Performance.