NewswireTODAY - /newswire/ - Indianapolis, IN, United States, 2006/04/09 - Mobile marketing tours are flexible, allowing escape from narrow and rigid practices of old. See how a mobile marketing approach enables companies to bring their message to customers' doorsteps where it will be noticed.

Companies like Hewlett-Packard and Compaq have long-known the power and effectiveness of bringing their message directly to their customers, which is why they continue to rely on EventPro to develop and provide their mobile marketing solutions. These days, however, even smaller companies are beginning to understand the benefits of undertaking a mobile marketing tour. According to EventPro's CEO, Bob Irvin, "Especially when the message or product is new, it is important to make a potential customer's first impression a memorable one. The personal experience achieved through the direct marketing approach of a mobile tour is why EventPro has been so successful."

Large- and small-scale marketing campaigns are easily and affordably augmented with mobile tours. In so doing, the personalized marketing message is delivered directly to customers along with the simultaneous impression that a company cares enough about them to meet them on their terms. As professed by numerous professional marketing associations, this subsequently results in stronger 'Word of Mouth Advertising' which is one of the most persuasive effects of a mobile marketing tour.

Direct interaction with the target audience is most persuasive when the marketing message is presented using tangible demonstrations to create a sensory-based experience. The most obvious means to accomplishing this objective is for a company to equip itself with the necessary marketing tools and begin a mobile tour. A variety of options is readily available for this type of endeavor, and can be examined at EventPro's website. The recently updated information available at this site will be useful for anyone considering a new marketing strategy, specifically a mobile marketing tour.

About EventPro.com

A leader in the mobile marketing and event management industry for over a decade, EventPro's name has become synonymous with mobile marketing tours and custom trailer construction. Their amazing work can be seen on their website.

Submitted by The Hayes Group (TheHayesGroup.net) on behalf of EventPro, Inc.

Agency / Source: EventPro, Inc.

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