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NewswireToday - /newswire/ -
London, United Kingdom, 2009/03/24 - Adeye is proud to announce the official launch of its new mobile marketing platform, BiipBack, the world’s first mobile marketing platform designed specifically for use by advertising agencies, brand owners and retailers - BiipBack.com.
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BiipBack is a dedicated mobile marketing platform providing users with a quick and straightforward tool to create a mobile competition or mobile survey. The BiipBack solution can be used by anyone with internet access and allows a new promotion to be set up within minutes. The target audience participate using dedicated keywords and a shortcode, and then either use SMS or the Mobile Internet to enter the competition or complete the survey. BiipBack collects and presents real-time data from all customers taking part in the promotion, enabling users to instantly analyse the effectiveness of a campaign. BiipBack has been developed specifically for advertising agencies, brand owners and other retailers who want to use mobile marketing to interact with their customers.
The key advantages of BiipBack are:
• The World’s first easy to use mobile marketing platforms, which makes setting up a new campaign as simple as accessing your email;
• Web based platform enables anyone with internet access to start communicating with their potential customers via mobile;
• Cutting edge real-time analytics for each campaign provide instant insight for campaign managers, and allow campaigns to be updated to enhance success;
• Collects and stores customers’ mobile numbers, which allows brand owners to build a customer database for use in future promotions;
• Advertising agency specific solution, facilitating management of multiple campaigns from one platform.
Tommy Jensen, CEO of Adeye Mobile Limited commented: “Adeye is very proud to exhibiting BiipBack at the Promotional Marketing Exhibition 2009. In today’s market it is very important to develop mobile products that are simple and easy to use, but also use cutting edge technology and are affordable. We believe that our knowledge of mobile technology combined with our understanding of the requirements of marketing professionals has allowed us to create the World’s leading mobile marketing platform. Mobile promotions now can be created in five minutes, where as previously it could take up to five days to have something up and running. To celebrate the launch of BiipBack we will be running a competition to win free use and setup of BiipBack, providing the winner with a great opportunity to try our new mobile marketing platform.”
BiipBack will be demonstrated at stand C20. The chance to win 6 month free BiipBack (biipback.com) will be offered to visitors on the stand through SMS and Bluetooth technology.
To learn more about the Promotional Marketing Exhibition, please visit promotionalmarketingexhibition.co.uk/.
About Adeye Mobile Ltd
Adeye (adeye.com) is a mobile media house offering a full range of products and solutions in mobile marketing, digital entertainment and mobile technology to engage new customers in innovative and effective ways. Adeye Mobile delivers Bluetooth marketing, mobile ad network, creative mobile campaigns and enterprise platforms. Clients include JCDecaux, Clear Channel, Sony Ericsson and Nokia. Adeye was established in 2007, and are headquartered in London with offices in Norway, Sweden and Denmark.
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