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Attana AB, a leading supplier of the next generation biosensor for real time, label-free biosensor systems for molecular interactions studies, has signed a distribution agreement with Izinta Trading Company Ltd. a key distributor of high technology solutions in several life science applications, covering the entire Hungarian market in the life science sector.
Under the terms of agreement, Izinta will commence sales and marketing of Attana’s systems in Hungary beginning March 2009. Commenting on the agreement, Dr. Teodor Aastrup, CEO Attana said, “We are truly delighted to have come to an agreement with Izinta Trading Company Ltd. for coming onboard the distribution of our products. During the past seven years we have improved the Attana systems to be able to build a strong customer base in the European market. This agreement is naturally seen as the next logical step to accelerate our successful sales activities in Europe.”
“We see Attana as an innovative company that produces the next generation biosensor for high quality and high accuracy analysis. This has a unique product offering which complements our current product portfolio in a synergetic way to expand our presence in the market with the Attana biosensor systems,” commented Dr. Mihály Kramer Ph.D., CEO of Izinta.
About Izinta Trading Company Ltd
Izinta Trading Company Ltd. is an important Hungarian distributor company active mostly in the human, and veterinary diagnostic field, as well as in academic and RDbiotech and related research. Izinta’s products offer portfolio includes a wide variety of in vitro diagnostic devices, biochemical / molecular biological reagents, and hi-tech molecular biological instrumentation, among otherss,. veterinary diagnostics and instrumentation , nuclear medicine and their instruments, and basic plastic labware. The mMajor customer groups served by Izinta includes R and D departments of pharmaceutical companies, both human and veterinarian laboratories for basic and applied research laboratories, as well as, and hospital departments in nuclear medicine for surgery and diagnosisclinical and immunological diagnostics labs in hospitals. Incorporated in 1993, Izinta Trading Company Ltd. isoperates under also ISO certified (EN ISO 9001:2000 standards.
ABOUT Attana
Balancing Power and Simplicity in molecular interactions studies
Based in Stockholm, Sweden, Attana AB (attana.com) was founded with the goal of becoming a world leader within the sensor technologies for detecting, registering and measuring chemical and biochemical reactions. Based on the continuous-flow Quartz Crystal Microbalance (QCM) technology for real time, label-free molecular interaction studies, Attana has developed the next generation biosensor for high quality and high accuracy measurements. Attana believes in innovation, dedication, and being customer and solutions oriented in our operations and activities. Our systems have since 2003 been employed at leading universities and biotech companies in a wide variety of research fields within the life sciences in Europe and the USA.
ABOUT the Technology
Quartz Crystal Microbalance (QCM) can be explained as a very sensitive scale or balance capable of measuring atomic changes in mass. By applying an AC-potential to a piezoelectric quartz crystal, it can be controlled to oscillate at its resonance frequency. When molecules are added to, or removed from the surface, the change in the resonance frequency can be converted to a mass response. By immobilizing a specific molecule (the target) to the surface of the crystal and letting a sample flow over the surface, the target’s interaction with the sample can efficiently be studied in real time. The real time information provided can include detail kinetics, affinity, specificity, and active concentration determination data even in crude samples analysis.
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alexander.kovacs[.]attana.com 
