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NewswireTODAY - /newswire/ -
New York City, NY, United States, 2009/03/05 - MODA Entertainment announced that its licensing arm, LicenseBox, a wholly owned subsidiary of MODA Entertainment, Inc., has signed a licensing deal with Paper Studio Press for Screen Legend Greta Garbo.
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LicenseBox completed the licensing deal on behalf of its client; Greta Garbo, with Paper House Press for a paper doll tribute to Classic Hollywood Icon Greta Garbo. It is scheduled to be published in Fall 2009 to be sold in specialty stores and catalogues.
“Paper Studio Press is delighted to be working with MODA Entertainment and Licensebox in creating a paper doll tribute to the glorious silver screen legend, Greta Garbo. MODA's enthusiasm and support has enriched our creative process and we look forward to presenting the finished paper doll book by the talented fashion illustrator, Norma Lu Meehan, later this year.” said, Jenny Taliadoros, owner of Paper Studio Press.
Greta Garbo, arguably the most beautiful woman to ever appear on the silver screen will become a paper doll book created by one of the outstanding artists of today, Norma Lu Meehan. Norma Lu's exquisitely detailed work has been the basis of several museum paper doll books and make the artist extremely well qualified to render Garbo’s costumes accurately and with true fashion flair. Famed Hollywood designer, Adrian, created Garbo’s film wardrobes in such famous films as Camille, Anna Karenina, Grand Hotel, Mata Hari and Ninotcha.
Garbo came from Sweden when movies were still silent and her incredible beauty and dramatic emoting made her a sensation. When she made Anna Christie the advertising campaign proclaimed “Garbo Talks” and she conquered talkies. The star famously shunned publicity with her famous tagline, “I vant to be alone,” and after her retirement from the movies in 1941, she spent the rest of her long life dodging the press.
Norma Lu’s Greta Garbo paper doll book will celebrate the great beauty and the glorious fashion image the legendary star created on the screen.
“We are so pleased with the work of Paper Studio Press which compliments and adds to the current Greta Garbo brand and program.” said Richard Zampella, CEO of MODA Entertainment, Inc.
About Paper Studio Press
Paper Studio Press celebrates the style and glamour of paper dolls at the peak of their popularity during Hollywood's Golden Era through gorgeous reproductions of highly collectible vintage paper doll books, as well as new titles designed to fit in with the paper dolls of yesterday. Owner, Jenny Taliadoros, works with a team of top-notch illustrators and graphic designers to create an ever growing selection of paper doll books featuring movie stars, fashions through the years and nostalgic characters.
About LICENSEBOX
LICENSBOX a subsidiary of MODA Entertainment, Inc. is a broad-based merchandising and licensing company, which has a particularly strong presence in the Classic Hollywood and Golden Age of Hollywood sectors of the entertainment market. Key clients in this category include Duke Ellington, Greta Garbo, Edward G. Robinson, Marlene Dietrich, William Holden, Ida Lupino, George Raft, Loretta Young, Eartha Kitt amongst others.
About MODA Entertainment, Inc.
MODA Entertainment, Inc. (modaentertainment.com), headquartered in New York City, is a full service multi-media entertainment company involved in development, production, packaging, marketing, distributing, licensing in all on and offline media. MODA Entertainment’s fully owned subsidiaries include MODA Productions, MODA Publishing, LICENSEBOX, PUBLICITYBOX and ICONS.
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