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ClickTale, the world leader of In-Page Analytics, today announced integration with the Omniture Genesis Network. E-Business decision makers can now view site-wide analytics and drill down to see their customers’ actual online experiences, showing individual mouse movements, scrolls, clicks, and keystrokes, as well as aggregate behavioral reports. ClickTale’s Visitor Session Playback™ provides insights into why customers succeed or fail online, which helps increase conversion rates and optimize overall online business success.
"Congratulations to Omniture. Users will greatly benefit from the astounding insights delivered by ClickTale's ‘In-page’ analytics. Understanding what's happening on your website is a vital step in extracting more profit from your traffic, and in our opinion ClickTale is an essential part of that process. It is an outstanding complement to Omniture's existing solutions," says Ben Jesson, Co-Founder & CEO of Conversion Rate Experts, an international consultancy that inspires and helps website owners dominate their market.
Alongside Omniture reporting, ClickTale delivers In-Page aggregated reports of visitor behavior inside specific webpages. For example, Form Analytics™ assists in the optimization of online forms, with enhanced insight into which form fields cause visitor abandonment, which fields take too long to complete, and which ones generate errors. Attention Heatmaps™ provide a visual display of what visitors pay the most attention to, what they ignore or skip, and how far down the page they scroll.
“We’re very excited about our partnership with Omniture, as this alliance enables our own 20,000+ users to gain access to an extended set of analytic tools. We’re also thrilled to offer the ClickTale suite to a new audience, that can now reap the benefits of watching, and understanding, their customers’ actual browsing sessions,” says Tal Schwartz, ClickTale’s CEO.
Omniture’s reports and conversion funnels are now complemented by ClickTale’s visitor-level drill-down capabilities, which provide insights into the reasons visitors fail to convert. E-Business decision makers can use these two powerful analytic tools in conjunction, and gain a more meaningful understanding of their site’s visitors, and more effectively reduce shopping cart abandonment, optimize landing pages and improve their site’s usability.
About ClickTale
ClickTale (clicktale.com) is the world leader of In-Page Analytics providing e-Business decision makers with the ability to see their customers’ actual online experiences, showing individual mouse movements, scrolls, clicks, and keystrokes, as well as aggregate customer behavior inside the webpage. ClickTale’s visitor session playback provides insights into why customers succeed or fail online, helping to increase conversion rates and optimize overall online business success. Since ClickTale is a hosted service, there is no software to install and setup takes just a few minutes.
© Copyright 2009 ClickTale Ltd. All rights reserved. ClickTale is a registered trademark of ClickTale Ltd. in the United States and other countries. The ClickTale word and design mark, In-Page Analytics, Visitor Session Playback, Engagement Time, Form Analytics, Attention Heatmap, and Link Analytics are all trademarks of ClickTale Ltd. All other trademarks or service marks are the property of their respective holders and are hereby acknowledged.
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