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Sweetwater Growers, Inc. is collaborating with Whole Foods Market, Inc. to launch its all-natural line of extra virgin olive oil infused with fresh herbs. Sweetwater Growers’ infused oils will be available at 18 Southeast Whole Foods Market locations beginning February 18. The infused oils will be offered at an introductory price through February 24. All Sweetwater Growers herbs and micro-greens are grown in a sterile, controlled greenhouse environment using an efficient, nature-friendly process called hydroponics.
“We're proud to be working with Sweetwater Growers and are proud of yet another quality product that they're bringing to market. Our customers are looking for more and more locally produced items, and we're sure the infused oils are going to be very popular,” said Kevin Doty, South Region produce coordinator for Whole Foods Market.
Sweetwater Growers imports the highest-quality Mediterranean extra virgin olive oil, which is then infused with fresh herbs using a special process certified by the University of Georgia. The infused oils, available in ten flavors, can be used for turning simple dishes into gourmet meals. Recipes for using the infused olive oils are available online on the Sweetwater Growers website.
“In today’s market, consumers are increasingly concerned about the quality and source of their food. More and more consumers are insisting on locally grown, all-natural foods that are free from hormones, chemicals, pesticides and preservatives,” said James Dault, managing partner for Sweetwater Growers.
In addition to supplying infused extra virgin olive oils, Sweetwater Growers also supplies Whole Foods Market with specialty micro-greens and living basil plants.
“Sweetwater Growers has worked with Whole Foods for four years now, and we have learned that Whole Foods is truly committed to supporting and growing local and small businesses,” said Dault.
About Sweetwater Growers, Inc.
Sweetwater Growers, Inc. (sweetwatergrowers.com) was established in 2003 with the vision of providing consumers and chefs with the finest, all-natural specialty herbs, living basil plants and micro-greens. All Sweetwater plants are grown in a sterile, controlled greenhouse environment using an efficient, nature-friendly process called hydroponics. Herbs and micro-greens are handpicked daily, packaged onsite at a Georgia GAP (Good Agricultural Practices) certified facility, and delivered within 48 hours of harvest to ensure freshness. Sweetwater Growers does not use chemicals, herbicides or pesticides, providing consumers with an all-natural product. Located in Canton, Georgia, the family-operated company has grown its product line to include infused extra virgin olive oils and oil blends.
About Whole Foods Market
Founded in 1980 in Austin, Texas, Whole Foods Market (wholefoodsmarket.com) a leader in the natural and organic foods industry and America’s first national certified organic grocer, was named “America’s Healthiest Grocery Store” in 2008 by Health magazine. The Whole Foods Market motto, “Whole Foods, Whole People, Whole Planet”™ captures the company’s mission to find success in customer satisfaction and wellness, employee excellence and happiness, enhanced shareholder value, community support and environmental improvement. Thanks to its 53,000 Team Members, Whole Foods Market has been ranked as one of the “100 Best Companies to Work For” in America by FORTUNE magazine for 12 consecutive years. In fiscal year 2008, the company had sales of $8 billion and currently has more than 275 stores in the United States, Canada, and the United Kingdom. Whole Foods Market, Fresh & Wild™, and Harry’s Farmers Market® are trademarks owned by Whole Foods Market IP, LP. Wild Oats® and Capers Community Market™ are trademarks owned by Wild Marks, Inc.
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