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New analysis from Frost & Sullivan (industrialautomation.frost.com), South African Electric Motors Market, finds that the market earned revenues of $138.7 million in 2007 and estimates this to reach $332.9 million in 2014.
"The nature of the South African electric motor market is such that general economic growth increases the overall demand," notes Frost & Sullivan Research Analyst Keith Mauppa. "The real GDP growth of the South African economy has been positively linked to the rising demand for electric motors since 1996."
Manufacturers in this large and highly concentrated market operate primarily in one product area – the AC induction squirrel cage segment. While their biggest applications are in the metal and mining, process, machine building and automotive and transport industries, motors also play a significant role in all production processes in other sectors of the economy such as food processing, timber processing, light industry, agriculture, building and construction, printing and many others.
High-/premium-efficiency (efficiency 1) motors hold significant potential for increased revenues if end users are receptive to the short-term expense versus the long-term savings.
"High efficiency or efficiency 1 motors could potentially generate high revenue growth for motor manufacturers," explains Mauppa. "However, the adoption of these products has been restrained because of their high cost, compared to other motors. End users simply aren't willing to pay a few hundred more for an energy efficient motor that will save them thousands if not millions over the long term."
Although the customer base is gradually becoming more aware of the advantages of energy-efficient motors, greater education of end users could act to significantly increase interest in the new technology and provide scope for revenue growth.
If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants with an overview of the South African electric motors market, then send an email to Patrick Cairns, Corporate Communications, at patrick.cairns[.]frost.com, with your full name, company name, title, telephone number, company email address, company website, city, state and country. Upon receipt of the above information, an overview will be sent to you by email.
South African Electric Motors Market is part of the Industrial Automation & Process Control Growth Partnership Service programme, which also includes research in the following markets: South African Switchgear Market, South African HMI Market, South African Pressure Sensors Market and South African SCADA Market. All research included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews with the press are available.
Frost & Sullivan (frost.com), the Growth Partnership Company, enables clients to accelerate growth and achieve best in class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best practice models to drive the generation, evaluation and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from 31 offices on six continents.
South African Electric Motors Market - M2FF
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patrick.cairns[.]frost.com 
