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Starr Tincup, a marketing firm for companies who sell human capital solutions, today announced the availability of an article that outlines the pro’s and con’s of 5 of the 10 most common marketing mediums used to reach HR buyers. The article is the first in a two part series on the topic.
“Marketers in the human capital space are presented with so many options to focus their time (and spend their money),” said William Tincup, principal and co-founder of Starr Tincup. “Unfortunately, they often make decisions about which avenue to pursue before they understand all of the pro’s and con’s that are associated.”
While it’s true that each medium has its advantages, some marketers may be unaware of the hidden pitfalls associated with an activity—very high initial investment or below-average response rates, for example.
So Starr Tincup set out to illuminate their readers. They identified the 10 most common mediums used by human capital marketers to reach HR buyers, and went into an exhaustive analysis of each—both the pro’s and con’s.
“The paper turned out to be so long that we had to split it in half,” said William Tincup. “We’re releasing the first 5 now, and the next 5 will be released next week. The advantages of this are two fold; first, readers don’t have to pore over page after page of content—we want to be conscientious of our readers’ time. Second, by giving ourselves an extra week, we’re all but guaranteed to catch any typographical errors that would have slipped in there otherwise.”
About Starr Tincup
Starr Tincup (starrtincup.com) is a marketing firm for companies who sell human capital solutions. We offer marketing strategy, marketing execution, media sourcing and staffing services. Unlike general agencies, Starr Tincup is all about human capital—we've worked with hundreds of companies in the space. Founded in 2000, Starr Tincup is located in Fort Worth, Texas. Our mission is to innovate marketing in the human capital solutions market segment.
Media Contact
Corey Smith
E: smith[.]starrtincup.com - P: 817-204-0387.
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smith[.]starrtincup.com 
