NewswireTODAY - /newswire/ - Burnsville, MN, United States, 2009/01/24 - Applying research from a noted behavioral economist, customer service expert Kevin Stirtz has created a new tool to help organizations of all kinds improve the quality of customer service they offer - AmazingServiceGuy.com.

"One of the biggest challenges we face in improving customer service is that it’s hard to change habits. As we work to make a change in our behavior, we might know WHAT to do and HOW to do it, but we don’t always do it" said Stirtz. "We have varied reasons for this but the bottom line is we often revert to our old behavior and ignore the new standards or practices we've learned."

So Stirtz developed an automated tool to help people be more successful as they seek to improve their customer service skills. The new tool, called a "Daily Dose of Amazing Service" offers people a daily reminder of best practices they can use to provide top service to their customers.

"This tool takes over where seminars, training, workshops and presentations leave off" said Stirtz. "We all know how motivating a good seminar or presentation can be. But too often the results are short-lived. This tool helps people stay focused, aware and motivated to provide amazing service to their customers - and it does so every single day" Stirtz added.

Based on research by Dan Ariely, a professor of behavioral economics at MIT, this tool provides a free daily reminder to people of how and why to deliver great service to their customers. "Professor Ariely found that reminding people of certain ethical standards resulted in them choosing to honor those standards." Stirtz said. "This tool uses the same concept."

By offering people a daily best practice tip on how or why to provide great customer service, the Daily Dose of Amazing Service provides what Stirtz calls "proximate awareness" to subscribers. Proximate awareness, in this context, is the awareness of a standard or concept that applies directly to an activity you are about to undertake.

The proximate awareness should, in Stirtz's opinion, help people serve their customers better by reminding them to apply the best practices more regularly. "It helps people keep these best practices top-of-mind as they go through their day. That makes them more likely to apply these practices."

Agency / Source: Stirtz Group, LLC

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