NewswireToday - /newswire/ - Salisbury, MD, United States, 2009/01/21 - "PATH TO CERTAINTY" is a light and humorous take on Finith's award winning first book, “BIG BIM little bim,” and challenges students and regular people to consider the way the construction industry currently does business.

Finith Jernigan's new book, “Path to Certainty,” describes his thirty-year struggle to find ways to leverage resources, compete in a worldwide market, and become more efficient in the planning, design, construction and operation of facilities. The path took him from Oklahoma to the Middle East and back and produced thought-provoking innovative ideas and proven practices that have made him a leader in the building information modeling movement sweeping the building industry.

Finith's first book "BIG BIM little bim" challenges architects, owners, constructors and other design professionals to consider the way they currently “do business.” The book provides innovative ideas, guidance and proven results in using building information models—from idea, to concept, to reality—the RIGHT way! "Path to Certainty" does the same, for everyone else.

BIG BIM is about people. People are beginning to understand that we can no longer afford to do business as usual. The time has come to do things in a better way. ”Path to Certainty” introduces you to some of the people, projects and tools that are making BIG BIM happen. They need your help in changing the world for the better.

If you think that today's world is complicated, you are not alone. It is a time of uncertainty and economic crisis. Sustainability and green pop up everywhere. We look for ways to curtail spending and to conserve resources. We know that we need to do more with less. We need solutions that fit our day-to-day lives. We need new and innovative solutions, without giving up our current lifestyle. We need to do something...but what?...and how?

“Path to Certainty” is a thought provoking and humorous look at Finith’s path to find the answers to those questions in a format designed to overcome the hype and complexity of the topic.

People of all backgrounds need to understand where the construction industry is headed. This is the only industry where productivity has declined since we started using computers. The industry uses too many resources. It does not deliver fair value for the money, time and energy that we invest. Not surprisingly, the price of gas and the economic crisis get most of the news coverage, yet more than 40 percent of the world’s resources are used by building construction and operation. This is where the solution to global warming lies.

Read “Path to Certainty” and you too can get on the path to the solution. “Path to Certainty” is released in both softcover (isbn 978-0-9795699-3-7) and comic formats (isbn 978-0-9795699-4-4). To order softcover, go to Amazon.com or CreateSpace.com. To order in comic format go to MagCloud.com.

“BIG BIM little bim (isbn 978-0-9795699-2-0) is also available at Amazon.com, Cadgarage.com and bookstores worldwide.

4Site Press is at the vanguard of BIM and integrated practice publication in print, on the web and for education programs. 4Site Press publications stress working practices, methodologies and behaviors to help people leverage resources, compete in a worldwide market, and become more efficient and productive in the planning, design, construction and operation of facilities.

For more information, contact Finith Jernigan at finith[.]designatlantic.com.

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