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Al Otaiba Communications, exclusive distributor for Sitecom in the Middle East, has launched the Pure E-motion | X-Series adding another dimension to networking. During the development of this innovative line, Sitecom embraced upon a very ambitious mission: to reach maximum wireless performance with internal antennas in terms of speed and coverage, to provide security "out of the box" and simple user-friendly solutions; all combined within an exclusive and compact casing which could fit into the palm of a hand. The result: a complete line-up containing the smallest "N" routers in the world with Internal High Performance Antenna technology without making any concessions in its technical features.
Commenting on the launch, Mr Khalaf bin Saif Al Otaiba, CEO, Al Otaiba Communications said, “It is our objective to bring the world’s leading technology to Middle East users and it is with pride that we introduce the world’s smallest wireless ‘N’ routers to this market. The stylish and extremely compact routers and adapters from the Pure E-motion | X-series take advantage of the latest wireless technologies and make it possible not only for experienced users, but also for beginners to easily create a fast and secure wireless connection at home or in the home-office”.
The Pure E-motion | X-series line consists of three different solutions, which are represented by X-symbols (X1 - blue, X2 - green and X3 - orange). Each of the symbols corresponds to the number of Internal High Performance Antennas integrated within the router. Sitecom makes it easy to choose the right technology by providing a clear table on the back of the packaging customized for each demand. Depending on the expected speed, coverage and used applications, the user can check which model suits his needs the best following Sitecom's advice. For each router Sitecom developed a compatible USB adapter for an ideal match and optimal wireless performance; both marked with the same colour label on the front of the packaging.
User-friendliness has played an important role in the development of this range. The X-series routers distinguish themselves thanks to a modern casing without external antennas in a compact size of 11,8 x 12,5 x 3 cm (hxwxd). Moreover the products do not look out of place in any interior thanks to the lifestyle design in warm brown and cream colours. Since Sitecom is aware of the global scale of environmental problems, the X-series router casings are produced without the use of paint, but made of coloured raw materials.
Taking into consideration a wide target audience, Sitecom has chosen an easy-to-follow Quick Installation Guide, which uses clear diagrams and has as few words as possible. Moreover, Sitecom has simplified the process of securing the (wired and/or wireless) network. To secure the wireless network the user can make use of the WPS (WiFi Protected Setup) hard button which is placed on all the routers and adapters. Thanks to WPS technology users can create a secure wireless connection with just the push of a button and without any complicated software installation. The user, who prefers to install and secure the wireless network manually, can find the requested WPA2 security code on the mini-manual on the bottom of the router. For wired use it's not necessary to install any software since the routers of the X-series are fully secured 'out of the box'.
The first products from the Pure E-motion | X-series that will be available are the X1, X2 and X3 wireless routers and compatible USB adapters. With the WL-340 Wireless Router 150N X1 the user can easily set up a wireless home network with a throughput up to 150 Mbps and a reliable wireless range. This router with one Internal High Performance Antenna makes it possible to wirelessly share files and broadband Internet access, as well as the peripheral devices attached to the desktop PC's and notebooks in the network.
The WL-341 Wireless Router 300N X2 with two integrated antennas and the WL-342 X3 with three integrated antennas are equipped with the latest network technology 802.11n draft 2.0 so users can count on unprecedented performances of networks in environments with several users and demanding applications, such as HD video and audio, VoIP, multiplayer gaming and the transfer of large volumes of data with speeds up to 300 Mbps.
The most superior router WL-342 - which is equipped with three Internal High Performance Antennas - reduces "dead spots" and guarantees an optimal cover on all the floors of the house including the garden and home-office.
The innovative home networking solutions from the Pure E-motion | X-series are available from February 2009 and are accompanied by Sitecom's 10 year warranty.
About Al Otaiba Communications
Al Otaiba Communications (alotaiba.ae) is one of the leading telecom and technology retail and distribution companies in the Middle East and a top division of the corporate multi-segmented business house of Al Otaiba Group. It got established in the year 1996 as an innovative company with the strategic objective of becoming a leader in telecom and technology products that included but was not limited to computers, computer accessories, networking products, consumables, media, storage solutions, telecom products etc. The company garnered enviable growth during the last 12 years by strategically positioning itself into various business models that include, C-Store supply, Super Store Supply, Retail Chain, Trading and Distribution. Moreover, the company has partnered with government, semi government and large businesses in the UAE. Al Otaiba Communication’s operations crossed the borders of UAE through the presence of its widely reputed brands all over Middle East countries, North Africa, CIS and Indian Subcontinent markets. The company’s motto is to implant and integrate innovative technological transformation into the day-to-day life of people all over the world.
About Sitecom
Founded in 1998, Sitecom is among Europe’s foremost and fastest growing suppliers of Internet, Network, Connectivity, Entertainment and Travel products. As well as these products, a wide range of input devices and AV products are supplied under the brand name Qware. Sitecom's head office is located in Rotterdam (The Netherlands), and with 60 employees and six offices in various countries, Sitecom serves 17 countries in Europe. All Sitecom products comply with the WEEE legislation.
Sitecom supplies approximately 300 innovative, user-friendly Internet, network, connectivity, entertainment and travel products for home and small business use. Products such as mice, keyboards, headsets, desktop microphones, webcams, MP3 players, speaker sets and flat screen arms are sold under the Qware brand. Design, quality, presentation, service, knowledge and comfort are central to Sitecoms product development, marketing and service. Sitecom is officially affiliated to international organisations including: USB, IEEE 1394, BlueTooth® SIG, and WiFi.
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