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Acumentics Research, a social media and public relations research and measurement consultancy, launched today to address research and measurement challenges, including the need to demonstrate and quantify the value delivered by programs, initiatives and campaigns. The firm will focus on helping clients develop cost-effective research and evaluation programs designed to quantify the results and return on investment of social media and public relations.
Well-regarded measurement expert, Don Bartholomew, leads Acumentics Research. Don has 20 years experience in public relations and led the research and measurement practices at GCI Group and MWW Group. He is an Adjunct Professor teaching Mass Communications Research at the University of North Texas, and is a member of the Commission on Measurement and Evaluation of the Institute for Public Relations. Don also writes a research and measurement blog (metricsman.wordpress.com).
“With our current economic climate, we believe it will be increasingly important to demonstrate the value public relations and social media initiatives bring to marketing, brand, and reputation, and in turn, their contribution toward achieving desired business or organizational objectives”, said Don Bartholomew. “Linking public relations and social media results to desired business outcomes is key in the ability to demonstrate true return on investment.“
Acumentics believes the current state of measurement in public relations, particularly with respect to social media, is lagging behind industry developments and marketplace realities. Acumentics uses a new model for social and traditional media measurement, replacing what it views as the limiting ‘outcomes, outtakes and outputs’ model, with Exposure, Engagement, Influence and Action. The consultancy also uses an approach it calls the PR Value Cube to help map all the areas in which social media and public relations add value to an organization.
Acumentics Research (acumentics.com) offers a range of services from measurement consulting to full measurement program outsourcing. “Acumentics has a flexible model, and can work with organizations to add value in the ways that make the most sense for their current skills, available staff time, budget, and research and measurement expertise”, said Bartholomew. In primary research, Acumentics will specialize in cost-effective quantitative research designed to support public relations and social media return on investment studies, employee communications, social media and 'offline' brand awareness and tracking, consumer attitudes and opinions, media-oriented studies, thought leadership and corporate reputation research. For a limited time, Acumentics is offering an ROI Roadmap engagement designed to create a customized framework for measuring return on investment, and a free 30-day analysis of social media conversation.
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don[.]acumentics.com 
