The Beverly Hills Collection launched their new website today, offering discerning individuals the opportunity to purchase items of exceptional quality. Among the items for sale are original artwork offered for about $100,000; the finest quality hand-made bamboo fly fishing rods; stunning diamond and pearl jewelry, earrings and pendants; powerful skincare that sells for over $3,000 an ounce; and a rare custom made Gibson 1958 Anniversary Les Paul Flametop.
“We believe that there is still a market for fine items, as long as they offer value,” Rick Hart, Vice President of Client Experience, commented. “While the days of decadence are over, our items actually present an exceptional value due to their outstanding quality.”
And is there a market for such exclusive and expensive items? According to a recent article in the Wall Street Journal, certain segments of the jewelry market are actually growing, despite the economic downturn. They noted that while the crazy bling thing is dying off, bargains can be found in diamonds and pearls, as those prices are falling.
The Beverly Hills Collection features several diamond and pearl selections, priced from under $1,200.
“It’s actually a great time to be a consumer.” Hart commented. “While many mass-market stores are regrouping to stock lower priced items, luxury goods are nestling into their own niche.”
And that niche is online. According to a survey of millionaire shoppers by Google and Unity Marketing, 95% of those with an income of $1 million or more made their last luxury purchase online.
Perhaps the Wall Street Journal said it best when in a recent article they commented, “Especially today, the rich want to pay for quality products: not frivolous experiences.”
The Beverly Hills Collection (beverlyhillscollection.com) offers unique and high quality items of wide variety, including skin care, jewelry, artwork, rare guitars, and leisure products.