The Lodha Group continues to set benchmarks in creating new categories in realty with the launch of CASA, a value sub-brand for the middle-income group home buyers. CASA’s first project, UNIVIS at Thane was launched at a function in the city on Wednesday. CASA UNIVIS is spread across 55 acres, surrounded by breathtaking scenery and comprises 26 towers. This development is inspired by the five elements of nature - Earth, Water, Sky, Wind and Fire. The invitational offer for UNIVIS has been very attractively priced at Rs. 2,997per sq. ft., to give the highest value among all other offerings in the city. UNIVIS opened for bookings today.
Commenting on launch of the CASA brand, Mr. Abhisheck Lodha, Director, Lodha Group, said, “As the leader in innovation in real estate, Lodha now introduces the ‘CASA – by Lodha’, our new brand to cater to this large and growing segment. The brand will cater to the needs of the mobile, aspirational middle-class to have the best in life for themselves and their families, while ensuring security, comfort and value for money. With this brand, Lodha Group makes foray into creating the best quality and value realty in the mid- income segment by providing comprehensive housing solutions with high intrinsic value.
He further added, “We planned to come up with the CASA brand of residences about 8 months back since we wanted to bring value housing with the Lodha quality to the mid-segment. Our research shows that Mumbai and its surrounding areas have an average residential demand of about 17 crore sq. ft. each year for the next 10 years, of which about 12 crore sq. ft. (70%) is in the bracket between 10-56 lakh of home value, equivalent to an income between 2 L – 10 L per annum. Unfortunately, this segment of the market has not yet been provided with any quality product to match the aspirations of tomorrow’s Indian – to have the very best for his/her families, at the right cost.”
UNIVIS is Lodha’s foray for providing a comprehensive housing and community living experience to the mid-income consumer. Its 5 clusters represent the 5 elements of nature - Earth, Fire, Wind, Water and Sky, bringing a unique living experience to the buyer. Centrally located at Ghodbunder Road, Thane, which connects Eastern and Western Express highways, UNIVIS has excellent accessibility through four lane highways. UNIVIS brings world-class design and planning with lavishly proportioned homes in various 2 BHK and 3 BHK configurations a self-contained gated world of richness for UNIVIS residents within its premises.
Mr. R. Karthik, Senior Vice President-Marketing, Lodha Group said, “At Lodha we are focused on quality, bringing the finest product in each category segment that we create.
UNIVIS will stand unmatched in value it delivers and create an entirely new category of luxury homes within easy reach of the aspiring India. We feel there was a huge unmet-need in the mid-segment and we did not have access to quality housing and through UNIVIS we will bring Lodha’s premium construction and CASA’s value together for housing. We are confident that such differentiated realty products in this category will be extremely successful. The launch of CASA at this juncture, underlines the confidence we have in this project.”
With a multi-fold increase in the quality of service, infrastructure and economy over the past few years, Thane’s growth is fuelled by employment sectors like banking, finance, IT and BPOs, making it one of the most liveable cities in India. UNIVIS will feature 26 towers of 18-27 storeys; this multi- storeyed residential township offers 2 BHK, 3 BHK Optima, 3 BHK Ultima & 3 BHK Luxe apartments. Cutting edge technical security system, transportation facilities, Hill-top clubhouse, social, recreational, commercial, community, spiritual and educational hubs will fulfill the need-gap for such properties which satisfy both the criteria of modern day living and luxury while offering a significant value to its aspirational buyers.
Established in 1980, Lodha Group is a premier real estate developer headquartered in Mumbai. The Group is currently developing in excess of 25 million sq. ft. of prime real estate over 27 projects in and around Mumbai. In a recent landmark development, Deutsche Bank invested US$ 425 million in Lodha Group’s Special Purpose Vehicle (SPV), marking the single largest FDI in the real estate sector in India. The group is now expanding into Western and Southern India and recently kicked off their geographic expansion by winning 13 acres of premium property in Central Hyderabad. The Group focuses on development of residences, office spaces, IT campuses, weekend retreats, in various formats including standalone projects, townships and SEZs. From luxury garden residences in South Mumbai to large integrated townships in the suburbs, the Group caters to diverse consumer needs across all segments. The Group currently employs over 1400 professionals and looks at increasing the strength to 5000 in the next 5 years.