Moe’s Home Collection, a furniture and home décor manufacturer whose products are known for their sophisticated design with a worldly flair, has experienced a great jump in online sales, new accounts and traffic to its website due to a strategic e-marketing campaign it has just launched with Whereoware, a web-based technology provider, well-known in the industry for its innovative web design, custom on-line marketing solutions and tailored e-marketing programs.
“We began working with Whereoware just three weeks ago, launched the campaign on a Monday and two days later we’re just trying to keep up with the demand,” said Glenda Ray, Chief Operating Officer of Moe’s Home Collection. “The results were practically immediate and have far exceeded my expectations.”
Ray attributes the success to a combination of improved online marketing strategy and a timely promotional category choice which, due to the holidays, focused on home accessories because they can be used for the home or gift-giving. “We have tried online marketing and done our own email blasts in the past but these have never been very effective. Whereoware’s online marketing know-how and creativity have made all the difference. Our staff has been busy accommodating additional orders ever since the campaign started and we’ve seen a great increase in online traffic and requests.”
“Our web marketing business strives to make our customers profitable online. Moe’s has great product that consumers are continuing to buy. Our job is to get that message out to retailers who are in a position to purchase,” says Eric Dean, founder and president, Whereoware. “These results show that good product and strong marketing execution can cut through today’s environment and deliver results.”
“Right now is a time for change,” said Ray. “You can’t do business the way you did even a year ago. You need to embrace every potential sales and communication channel and web marketing is going to be huge for everyone.” Moe’s will continue its online marketing campaign and will follow the home accessories promotion with post-holiday furniture special.
About Moe’s Home Collection
Ever since Moe Samieian opened his family run business, Moe’s Home Collection has been guided by a unique and valuable philosophy. Take care of our customers, and they’ll return the favor. That’s precisely the kind of thinking that helped the company establish its now famous mixed container program for independent retailers. As a premier manufacturer of home furnishings, Moe’s Home Collection (moeshomecollection.com) has developed a reputation for its relaxed blend of modernity, elegance and savoir faire, spiced with a few surprises and a good dose of color. Moe’s Home Collection also has a retail division with stores in Vancouver, British Columbia, Fremont, Calif., and another in Federal Way, Wash., a Seattle suburb. For more information about Moe’s visit homeshomecollection.com, call 1-800-967-9942 or email info[.]moeshomecollection.com.
Launched in 2000, Whereoware (whereoware.com) is a services-based solutions provider that uses technology and the Internet to help its customers increase their sales and improve their service levels. The company helps manufacturers reach out to new and existing customers by developing a comprehensive web-based solution to streamline and integrate e-commerce, CRM, merchandising, web marketing, training and product presentation. Whereoware uses proven technology, enabling companies to take advantage of the next generation of online merchandizing. The integrated systems provided by Whereoware give companies an easy and hassle-free outsourced solution, so they can focus on other activities to grow their business. Whereoware is located at 1175 Herndon Parkway, Suite 500 in Herndon, VA 20170. For additional information about Whereoware contact sales[.]whereoware.com, call 1-877-521-7448 or visit the website.