NewswireToday - /newswire/ -
New York, NY, United States, 2008/11/19 - Biz2Credit, LLC and BusinessWorld, India's largest business magazine, partner to extend credit access and customer acquisition tools to small business owners in India.
Biz2Credit, LLC today signed a formal alliance with BusinessWorld, India’s largest selling business magazine, to launch and offer a loan decision-making engine and community for Indian small business owners.
Small business users can apply for a loan and get matched with the best credit product in the marketplace according to the capital structure of the business, requirements of the business owners and the prequalification criteria of the lender.
“We’re demystifying credit for small business owners worldwide,” said Rohit Arora, Biz2Credit co-founder. “We’re using technology to provide transparency in a market that is traditionally misunderstood and inaccessible for entrepreneurs.”
Additionally, the platform uses interactive Web 2.0 to connect small business users in India to small business owners in the United States. Biz2Credit.in will allow Indian small business owners to market their services and products to other small business owners worldwide, while BusinessWorld will link an existing small business community of 500,000 users.
The Biz2Credit.in launch is set for January 15, 2009, but business owners are invited to register, access the small business advisory network and market their services to other entrepreneurs starting November 20, 2008. ICICI, Religare, Reliance Consumer Finance have already signed on to pilot the loan engine with Biz2Credit and BusinessWorld.
The only business weekly in the country, BusinessWorld has the responsibility to market the loan engine and Biz2Credit’s small business resources throughout their publishing properties – multi-million dollar combination of online, print and broadcast campaigns.
About Biz2Credit, LLC
Founded in late 2006, Biz2credit (biz2credit.com | biz2credit.in) is a small business marketplace that creates a competitive environment of service providers and lenders to empower small business owners. The online platform matches entrepreneurs with credit solutions based on their business profile and preferences in a safe and price transparent environment. Biz2Credit is headquartered in New York City with offices in Pennsylvania.
BusinessWorld (businessworld.in) is part of the ABP Group, one of India's largest media groups and the brand leader in eastern India. ABP also publishes Ananda Bazar Patrika, a widely popular Bengali daily, and The Telegraph, the largest read English daily in the eastern region. It also co-owns Star News television channel along with Rupert Murdoch's Star Group.