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FOX Racing Shox Modernizes Online Documentation with MadCap Flare - FOX Racing Shox finds delivering online manuals and service is a smoother ride with MadCap Flare’s XML editor and multi-language support via Unicode
FOX Racing Shox Modernizes Online Documentation with MadCap Flare


NewswireToday - /newswire/ - Redwood City, CA, United States, 2008/11/18 - FOX Racing Shox finds delivering online manuals and service is a smoother ride with MadCap Flare’s XML editor and multi-language support via Unicode.

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MadCap Software, the leader in multi-channel content authoring and a showcase company for Microsoft (NASDAQ: MSFT) Visual Studio 2005 and Microsoft XPS, today announced that FOX Racing Shox has modernized its online product documentation using Flare, MadCap’s flagship multi-channel authoring software. The FOX Racing Shox Bicycle Division now uses Flare to deliver its online bike owner’s manual in seven different languages, as well as power its online service site—providing a consistent look and feel for retail customers, dealers, and direct distributors. Flare replaces Adobe RoboHelp 5.

“We’re recognized worldwide for our state-of-the-art suspension systems, and we needed to move our online content from the 1990s into the new millennium,” said Daniel Green, technical communications manager for the FOX Racing Shox Bicycle Division. “MadCap Flare is based on a native XML architecture that will take us beyond our current needs and ensure that our content won’t get antiquated. Flare also provides full Unicode support for double-byte character set languages, which is a top priority in serving our growing base of customers in Asia, for example.”

For over three decades, FOX Racing Shox has been designing and manufacturing high-performance racing suspension systems for sports vehicles, and its products are now used globally in mountain bikes, all-terrain vehicles, off-road and motocross motorcycles and snowmobiles. For years, the Bicycle Division used RoboHelp to create its online documentation. The more-proprietary authoring tool required a great deal of specialized coding and did not offer the same level of content reusability potential inherent with XML-based applications. Moreover, it lacked full support for double-byte character set languages, adding complexity and therefore increased cost to the translation process.

When Green joined FOX Racing Shox in January 2007, he saw an opportunity to take a fresh approach to delivering online documentation. He formerly had authored content using the Standard Generalized Markup Language (SGML) of which XML is a subset. As a result, Green was attracted to the XML Editor in MadCap Flare, which provided the option to either work completely in a non-programming visual interface or to view and edit the underlying XML.

“MadCap Flare is very easy to use, and I really like the multiplicity of choice for how I author and update the content,” Green observes. “I can go into the WYSIWYG editor for a quick review. Then, if I want to take advantage of the elegance of XML, I just use the source editor to go into the mark-up language, itself. I find that pretty liberating.“

In early 2007, FOX Racing Shox began producing online documentation for its 2008 product models. Green imported the legacy RoboHelp source files into Flare, which executed an error-free conversion of the older files. Flare automatically removed Kadov tags and other proprietary XML markup, which facilitated translation from English to the other five languages supported: French, German, Italian, Spanish and Japanese. With development of the 2009 bike owner’s manual and online service in 2008, Fox Racing Shox has been able to add simplified Chinese to its localized owner’s manuals for the first time. Green also has created a master style sheet, significantly simplifying the process of developing and updating content.

“Developing the content used to be a long process,” said Green. “Everything in the .HTMs is structured and formatted more globally when we do a build using the Flare master page, which can use markup snippets linked from within the master page file. Our owner’s manuals and online service website get a very consistent look and feel, and that is a great thing.”

The Bicycle Division‘s success has gained awareness among other business groups within FOX Racing Shox. Recently, the Power Sports Division requested assistance getting its legacy content online. Because Flare supports importing from Microsoft Word, Green was able to launch the project quickly.

Green noted, “They simply sent me their PDF and Word files, and I imported them directly into Flare. I had their legacy content online within a day.”

“FOX Racing Shox has a worldwide reputation for delivering best-in-class suspension products, and accepting no compromise,” said Bjorn Backlund, MadCap co-founder and CTO. “We share a passion and commitment to creating the ultimate customer experience, and we are excited by Flare’s role in carrying the feature-rich, forward-looking vision of FOX Racing Shox products to the manuals and online service that support them.”

About FOX Racing Shox

FOX Racing Shox, (FOX Factory, Inc.) headquartered in Watsonville, CA (, has designed and manufactured the sports industry’s leading suspension products for more than three decades. Today, FOX Racing Shox develops suspension solutions for the sports of ATV, mountain biking, motocross, off-road and snowmobile. The company understands the passion that drives customers out on the trails and tracks of this world, and that passion is what pushes FOX Racing Shox to create unequalled suspension. Founded as an engineering company, FOX Racing Shox continues to focus on making high-performance products without compromise.

About MadCap Software

MadCap Software ( is leading the documentation industry into the future with the MadCap family of tightly integrated applications for end-to-end content development, delivery, and management. MadCap’s flagship product MadCap Flare is now the content authoring solution of choice for thousands of companies, from start-ups to the Global 1000. Through its strategic partner Microsoft Corp. (NASDAQ: MSFT), MadCap delivers solutions optimized for Microsoft Vista, Visual Studio, and the .NET environment. Headquartered in La Jolla, CA, MadCap is home to some of the most experienced software architects and product experts in the documentation industry.

MadCap Software, the MadCap Software logo, and MadCap Flare, are trademarks or registered trademarks of MadCap Software, Inc., in the United States and/or other countries. Other marks are the properties of their respective owners.

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FOX Racing Shox Modernizes Online Documentation with MadCap Flare

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