NewswireToday - /newswire/ -
Richmond, VA, United States, 2008/11/12 - BabyFanatic.com reports that sales of collegiate-themed baby clothes and accessories are increasing, despite the currently gloomy economic picture. Sales have increased 78 percent throughout 2008, according to company president Tricia Woodson.
Baby Fanatic, the premier manufacturer of officially licensed collegiate baby and toddler products, is pleased to report that sales of their products are showing a strong upward trend.
Even in stressed economic times, parents and sports fans place a priority on showing their sports allegiance and purchasing quality clothing and accessories for their children, Baby Fanatic sales affiliates are finding.
“As businesses talk about the gloom and doom of the retail market, we have seen our sales increase by 72% throughout 2008,” according to Tricia Woodson, President of Baby Fanatic. “Our products have a passionate side that simply delights the moms and proud dads that are buying our products at every type of retailer imaginable nationwide.”
Sales representatives and store owners are finding that the Baby Fanatic line is an easy sell, because of the highly dedicated collegiate sports fan base. Last year retail sales of college licensed merchandise increased by 14.3% with the infant/youth category as one of the top growth categories with an increase of over 12%.
This also reflects the general trend in sales of children’s clothing and accessories, which has been increasing steadily regardless of general economic factors, market studies find. Market studies place the children’s clothing and accessory market in the $48 billion-plus sales range annually, with growth at higher than 30 percent between 2002-2007.
“We have enjoyed tremendous sell-through with our line in department stores, grocery stores, drug chains, sporting goods stores, and gift and baby specialty boutiques throughout the country that are looking to stock their shelves with great impulse items,” Woodson said. “After all what’s more fun that accessorizing your little fan while getting the whole family together to cheer on your favorite team?”
BabyFanatic (babyfanatic.com) is the premier manufacturer of officially licensed collegiate baby and children's products. They have the top 40 NCAA schools under license and continue to add new schools regularly. Through their full line of products, retailers have a single source to easily merchandise an entire collegiate "baby center."