NEWSWIRETODAY Press Release& Newswire Distribution | HOME
MOST TRUSTED NEWSWIRE PRESS RELEASE DISTRIBUTION
PRTODAY / NewswireToday press release distribution service network
Written by / Agency / Source: Radio Lounge
Check Ads Availability|e-mail Article

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Helicopter Services, Inc. Boosts Enrollment with Radio Advertising Services from Radio Lounge - When Helicopter Services, Inc. wanted to land new recruits for its helicopter pilot training programs, it turned to the power of radio advertising. Even after two hurricanes, the Blades Rock radio campaign helped lift recruiting efforts sky high
Helicopter Services, Inc. Boosts Enrollment with Radio Advertising Services from Radio Lounge

 

NewswireToday - /newswire/ - Sugar Land, TX, United States, 2008/11/04 - When Helicopter Services, Inc. wanted to land new recruits for its helicopter pilot training programs, it turned to the power of radio advertising. Even after two hurricanes, the Blades Rock radio campaign helped lift recruiting efforts sky high.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Advertising / PPC / Classifieds Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!

Share your Adsense publishers stories on Google tactics and your revenue drop

 

“ Radio will be our future media of choice. Hands down, it delivered” - Mike Melton, President - Helicopter Services, Inc. (bladesrock.com).

The Opportunity: Helicopter Services, Inc (HSI) provides training for students wishing to become commercial helicopter pilots. With a price tag of nearly $70,000 for a full time student, this can be quite a hefty sell. In fact, HSI, one of the largest national helicopter training companies, had just watched a competing facility across the street recently close down. HSI had also just taken on a building renovation shortly before the economy took its nosedive. Helicopter Services needed to increase its student enrollment. They saw an opportunity to attract students from the former competitor and, with the economy forcing many to rethink their careers, HSI jumped at the chance to bring awareness of the opportunities available to career-seekers as commercial helicopter pilots.

The Solution: After discussing advertising options with many of his industry peers, President Mike Melton felt that radio advertising might be his best bet. Many in his industry had had success advertising on the radio, and with the powerful reach that radio advertising can provide, he thought it was a good decision. That’s when he got in touch with Radio Lounge. Their solution? A three tiered approach.

First was the concept of a micro-site on the web, geared toward the 18-35 year old male target demographic. This was the birth of bladesrock.com. Next was the idea of an open house, allowing discovery flights – the chance for interested visitors to actually take the controls of a helicopter and see what it’s like. Lastly was the radio advertising campaign promoting the open house and driving listeners to bladesrock.com for sign-up information. Throw in two rescheduled open house dates (thanks to Hurricane’s Gustav and Ike), and this campaign was destined to resonate with the target student.

The Results: The radio advertising campaign was a huge success. Thousands visited the micro-site over the four-week campaign. Radio Lounge monitored the radio schedule, the web analytics and provided fresh updated creative copy and audio to the radio stations throughout the campaign. Live air personality endorsements and a variety of fifteen-second and thirty-second commercials reached the targeted 18-35 males. Helicopter Services received between ten and fifty calls per day requesting information and signing up for the open house. Over two hundred people showed up for the open house, and seventy-three demo flights were given that Saturday afternoon. Follow-uas great, and in the end, ten fulltime and ten part time students signed up for the program (with still many in the process of signing up at press time). The return on the radio advertising investment was huge! Hurricanes and all! In fact, HSI was even able to reinvest in another helicopter.

Radio had delivered!

About Radio Lounge
Radio Lounge (radioloungeusa.com) is a direct response radio advertising agency specializing in radio advertising strategy, powerful creative and production, pinpoint targeted media buying, and accountable tracking and measurement.

If you are thinking about advertising on the radio, let the experienced radio advertising professionals at Radio Lounge make your campaign a success. Call us for a free consultation. No pressure, just friendly people who love to help companies succeed with their advertising on the radio. Call toll free, 1-866-4-AUDIO-9. That’s 1-866-428-3469 or visit the website.

Radio advertising works - and when done right, it can achieve powerful results.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Advertising / PPC / Classifieds Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!

Share your Adsense publishers stories on Google tactics and your revenue drop

 

Written by / Agency / Source: Radio Lounge

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick NewswireToday Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 
Advertising PPC Classifieds - PURCHASE industry keywords tags / Banner Ads. Click HERE for details!.

 
  Your Banner Ad showing on ALL
Advertising / PPC / Classifieds articles,
CATCH Visitors via Your Competitors Announcements!


Helicopter Services, Inc. Boosts Enrollment with Radio Advertising Services from Radio Lounge

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name NewswireToday and LINK as the source.
 
Publisher Contact: Bruce Abbott - RadioLoungeUSA.com 
281-494-4680 releases[.]radioloungeusa.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Radio Lounge securities in any jurisdiction including any other companies listed or named in this release.

Advertising / PPC / Classifieds via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Radio Lounge / Company Profile


Read Advertising / PPC / Classifieds Most Recent Related Newswires:

Launch Potato Normalizes Mental Health Across Organization
Kantar and Google Launch Independent Brand Lift Measurement of YouTube Ads
Launch Potato Announces New Chief Financial Officer
VidMob Honored by Frost & Sullivan with 2020 Creative Intelligence Innovation Leadership Award
Launch Potato Named A Best Place to Work by Fortune and Great Place to Work®
Launch Potato Awarded Top 10 Best Companies
Amobee Launches Comprehensive Data Marketplace for Connected TV and Cross-Screen Advertising
Matrix Announces Development of Sales Gateway Portal
The Jim Pattison Broadcast Group Implements Matrix’s Media Ad Sales Platform Across All Platforms and Markets
Federated Media Adopts Matrix Solutions’ Media-Specific Ad Sales Platform, Monarch, to Advance Sales Capabilities
Amobee Selected by Univision as Linear Television Optimization Platform of Record
Matrix Solutions Unveils Product Roadmap for Global Ad Sales Platform Ahead of NAB 2019
Amobee Announces Integration of Nielsen Data Allowing Advertisers to Plan Across TV and Digital Using Single Audience
DOCOMO and Dentsu Establish New Digital OOH Advertising Company 'LIVE BOARD'
Epiphany Selects Amobee for Ad Tech Collaboration

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  JobsWare.com

Visit  Limelon Advertising, Co.





 
  ©2021 NewswireToday — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com newswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are proudly NOT affiliated with USA TODAY (usatoday.com)