NewswireTODAY - /newswire/ - Middle Island, NY, United States, 2008/10/11 - New test seen as alternate option to ailing I-dating sites. It requires just 15 minutes to complete and is said to produce more lasting relationships. Created by psychologist-relationship guru Dr. Joel Block. Test is called "Butterflies Again".

New test claims improved retention of I-date members. Creates “word-of-mouth” to lure new ones.

It will happen, if you believe Dr. Joel Block, creator of Butterflies Again, the much "buzzed" about I-dating compatibility test.

If you've kept abreast of site owners' blogs, the test appears to be their main topic of discussion. While many are first becoming aware of what Dr. Block brings to the table, others have know for years of his experience both as a renowned expert in human relationships and compatibility and as an award winning clinical psychologist and author.

This substantial background is evident in Block's conviction that his Butterflies Again test may set a new standard for both ease of use, and consistent on-target effective-ness. Many site owners feel he may just be right.

Currently, he is regarded by many of his peers as one of America's leading authorities on what brings people together and keeps them that way. They allude to his experience as precisely what it took to produce a break-through couple-matching test that is very people-friendly and notably brief as such tests go (takes only 15 minutes). Most tests require 1-hour, to 90-minutes to complete.

According to Block, "My test also avoids over-the-top intimate questioning. Invasive examination of personal feelings and emotions discourages new members from joining existing sites and drives old members to seek other venues".

Continues Block, "When owners of I-dating sites begin to realize that their members don't want to bare their souls in the search for 'Mr. Right', they will opt for a more emotionally comfortable, yet effective test. That's the niche," claims Block, "that Butter flies Again has now comfortably settled in."

I-dating site owners can request a no cost trial by visiting ButterfliesAgain.com.

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