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Altitude Marketing, the Lehigh Valley’s fastest-growing integrated marketing firm, has hired Justin Scheetz as Lead Website Developer to keep pace with the rising demand for high quality Internet sites and web marketing services, Andrew Stanten, president of Altitude Marketing, announced Thursday.
“Our increasingly web-focused global marketplace requires that businesses have a high quality website as the foundation for all of its marketing efforts,” Stanten said. “Justin is a nationally-recognized designer and developer who knows that successful websites must leverage the latest technology, be developed from the ground up with Search Engine Optimization in mind, provide intuitive navigation, contain informative, entertaining and useful content and be tied together with a compelling design that gives site visitors the right blend of confidence and comfort.”
Scheetz comes to Altitude Marketing with more than 10 years of hands-on experience in web design and development. He has completed dozens of sites that are all based on his philosophy that usability is key, and he takes pride in creating one-of-a-kind “pixel perfect” usability-focused designs. While a fantastic design and animated menus may look good, Scheetz emphasizes that a website is only worth your time if it pairs ease of use with compelling content.
“I’m very obsessive when it comes to web design. It may not seem important to move that text box one pixel higher, but it adds to the final product," Scheetz said. “The team at Altitude knows that these small details that make such a big difference. That’s why they have become one of the leading marketing firms in the Lehigh Valley and that’s why I am eager to join this growing team.”
One of his leading-edge products, Design Snack, allows the public to rate and discuss the quality of design for any submitted website. Design Snack was recently nominated for the 3rd annual "Pixel Awards,” honoring the 20 most compelling sites demonstrating excellence in web design and development. Today, Design Snack has more than 5,000 registered members and averages 2,000 visitors per day.
Scheetz’s hiring signals continued expansion for Altitude Marketing. The company has grown 200% this year.
In May 2008, Altitude acquired Element Media, an innovative web development and Internet marketing firm and Kestrel Communications, a national public relations firm that specialized in assisting high-tech and early stage companies through electronic, print and broadcast media.
“Our growth during these challenging economic times is a marketplace endorsement that our core philosophy of combining compelling writing with creative design, driven by research, strategy and leading-edge technology is a winning formula,” Stanten said. “Altitude Marketing is able to integrate all marketing, advertising and web development needs, deploy the latest technologies and tools and still remain very competitive with its pricing.”
About Altitude Marketing
Altitude Marketing (altitudemarketing.com), located in Emmaus, PA, provides a wide range of expert integrated marketing services, including planning, design, writing, production and ongoing management for print media, PR, advertising, web development and electronic communications. Altitude Marketing clients appreciate our big picture approach to communications. We lead with research, analysis and planning–and follow with compelling writing, beautiful design, leading-edge technology and cost-saving project management.
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gwen[.]altitudemarketing.com 
