NewswireToday - /newswire/ -
Appleton, WI, United States, 2008/10/02 - During the month of October, Ellipse is focusing on the prevention and early detection of breast cancer. Ellipse wants to assist in funding the research conducted to find a cure to a disease that affects so many women.
Ellipse Fitness headquartered in Appleton WI and founded by Lisa Welko and Shana Conradt, is the first women owned National Health Club Franchise, it’s goal is to teach women how to have and maintain an active, healthy lifestyle.
Ellipse studios provide nutrition and weight loss programs, personal wellness and lifestyle coaching, and bootcamp, interval training, kickboxing and resistance classes only. This positive environment is key to helping women make choices that, in turn, prevent disease. Teaching about nutrition and providing regular exercise are two main ingredients in avoiding diseases such as breast cancer. Ellipse is truly a niche franchise and is the first of its kind in the fitness industry, in part due to its classes only concept. This specific component of the Ellipse model increases camaraderie and member retention tremendously.
Ellipse Fitness studios (ellipsefitness.com) are much smaller than conventional gyms consisting mainly of one large room for daily scheduled classes. Start up and operational costs are greatly reduced since there are no weightlifting machines or cardio equipment. Members get much more attention than at a typical gym due to personal training in a group atmosphere which results in higher membership fees and a potentially more profitable business model.
Hundreds of women, as well as men, have lost weight, learned healthier eating habits, become stronger, and experienced health altering body fat composition changes. During the month of October, Ellipse is focusing on the prevention and early detection of breast cancer. Ellipse wants to assist in funding the research conducted to find a cure to a disease that affects so many women. For the entire month of October, Ellipse will be donating a portion of the proceeds when special, pink boxing gloves and select protein bars are sold. Ellipse will also be hosting “Customer Appreciation Week” the week of October 20th. Members will be encouraged to help a friend they care about take the first step toward cancer prevention by joining Ellipse!
"In a world otherwise saturated with fitness concepts that don't work, this one works," said Eric Riess, a St. Louis lawyer who specializes in franchising and is helping Welko and Conradt market their business. "It's a little bit of personal training and a little bit of boot camp. They'll make you do the routine. And the reason people are willing to pay a little more is because they get something out of it. A lot of people have tried the $30-a-month clubs and found that they got nothing out of it."
Riess said the chain's focus on giving back to the community, raising money for domestic-abuse shelters (Victory Over Violence) as well as breast cancer awareness is indicative of owners "who really get ‘it’. They're socially conscious, and love and understand the fitness business.”