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NewswireTODAY - /newswire/ -
London, United Kingdom, 2008/09/15 - A new Staple for the marketer’s bookshelf. A new, easy-to-use, resource for top-level marketers is set to become an indispensable addition to any business must-read list - TheMarketingDirectors.co.uk.
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The expertise of two top marketing directors is concentrated in a new handbook to help aspiring and practicing marketing directors to do their jobs - to step up to the board table and enhance the profitable growth of their businesses. This makes the book entirely unique and an invaluable reference work for all businesses.
The book, The Marketing Director’s Handbook, is published on 15th September and promotion activities which run on several platforms will break this week.
The two authors, Guy Tomlinson and Tim Arnold, are highly experienced marketers, having worked as marketing directors and consultants for several well known companies. Their CVs include management roles with Procter & Gamble, Unilever, and Reader’s Digest and, as consultants, with Cadbury, the BBC and MacDonald’s.
They both realised a gap in the market for insiders. Even though many books deal with different aspects of marketing, such as strategy and advertising, none deals with actual job of being a marketing director, and none covers both the marketing and management essentials of the role.
“When I was made a Marketing Director of a large company – says Tim Arnold – I suddenly realised how much more there was to learn and there was no reference point”. This is the main focus of the handbook: even after many years of experience within the industry, the shifting to top positions is challenging and tough. This has been realised by the authors through a first-hand experience and confirmed by many others. “Before starting writing this book – continues Guy Tomlinson – we conducted a number of interviews with marketing directors and this confirmed both the need and gap in the market for our book.” As a fact, several books deal with the different Marketing Director’s duties but none of them puts them all together, covering all the aspects of the job and providing a real, technical, and practical support for it. This is why this handbook must be seen as unique.
The book is also relevant to all who want to enhance the marketing of their businesses. One of the main points that the two authors stress in the book is that the importance of marketing is surprisingly still not fully understood. “Only 14 of the FTSE100 companies have a marketing director on the main board – says Guy Tomlinson – Sometimes a burning bridge is needed to reappraise the way things are done, and given the current recessionary fears in the UK economy, perhaps the time is now.” Adds Tim Arnold, “The book has been designed to speed the process for a Marketing Director saving time and money in planning and running activities both internally and with agencies’’.
A perfect timing, in fact, for a book that deals with the real importance of marketing within a company and that has applications to all businesses. Drawing from immense personal experience and in-depth knowledge in the area, the authors speak with confidence about their subject and draw trustworthy conclusions about the scope and limitations of marketing as an activity. As a hands-on tool this book comes into its element, providing checklists, exercises and proforma documents that can be used in a way that allows any newcomer to the role of Marketing Director to hit the ground running. Based on solid theory and empirical knowledge, this is first and foremost a guide to marketing that can be turned to when inspiration is lacking.
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manuela.mesco[.]book-promotion.com 
