NewswireTODAY - /newswire/ - Dublin, Ireland, 2008/09/11 - Leading developer of Enterprise Content Management software, pTools Software has partnered with digital asset management (DAM) technology specialists, Equilibrium - pTools.com / Equilibrium.com.

pTools today announced that it has further enhanced its Enterprise Content Management (ECM) software for Microsoft® SharePoint by integrating it with MediaRich® DAM for SharePoint, Equilibrium’s Digital Asset Management software. Organisations can now use pTools ECM to manage valuable image and video assets and to enhance SharePoint deployments across the enterprise.

pTools integration of MediaRich facilitates flexibility and the rapid deployment necessary for critical digital asset and web content management initiatives, all within the overall SharePoint document collaboration architecture.

Commenting on the partnership, Tom Skinner Managing Director of pTools says: “This partnership with Equilibrium builds on pTools capabilities in image and workflow deployments. By using MediaRich with pTools, customers can deliver image and workflow applications with greater ease and efficiency. This makes video, digital imagery and document image assets work for claims, case management and general web systems available in a way that’s increasingly demanded by business.”

pTools product architecture with MediaRich and SharePoint provides end-to-end ECM software to customers that covers web content management, digital asset management, plus document collaboration and records management on a single platform. This allows seamless interoperability of workflows and user interface with pTools, MediaRich, SharePoint and other Microsoft applications.

"Teaming up with pTools to offer MediaRich DAM for SharePoint software to its European enterprise and corporate clients in Ireland and the UK, as well as North America, will drive greater productivity across the organisation,” commented Joe Bosurgi, Managing Director of International Business at Equilibrium. “This new relationship will benefit pTools customers while at the same time play a key role in growing Equilibrium’s international sales in the very active Irish and UK markets.”

pTools architecture allows re-use of content across multiple applications from a single repository, while maintaining all the necessary workflow and compliance rules demanded of enterprise level initiatives. Content compliance within pTools uses sophisticated audit trail functionality that allows pTools customers to validate all events in the life of the content developed.

pTools application programming interface (API) enables content management professionals to use pTools development tools to deliver solutions for Intranets, Extranets and Internet applications. Key features include: pTools advanced workflow and content compliance; Web2.0 functionality; pTools Forms; MediaRich digital asset management; Microsoft SharePoint integration; clean code accessibility output; pTools “content element model”; content security marking; SEO optimisation; and multi-site content syndication.

pTools is a leading mid-market enterprise content management software vendor providing high level feature functionality that delivers powerful content management for critical enterprise initiatives.

About pTools™ Software
pTools (ptools.com) is a leading developer of Enterprise Content Management software and Microsoft Gold Partner with headquarters in Dublin, Ireland. pTools ECM software is used to develop enterprise content application solutions for Intranet, Extranet and Internet systems for customers in private and public sectors in UK, Ireland and internationally. pTools software combines powerful ECM functionality with user-friendly interface and enterprise application architecture.

About MediaRich DAM for SharePoint

Equilibrium MediaRich DAM for SharePoint is a robust high volume media distribution and repurposing engine, which seamlessly integrates with Microsoft Sharepoint Portal Server creating a powerful self-service Digital Asset Management (DAM) system. MediaRich allows any organization to collaborate and manage all of its digital assets. MediaRich can scale to meet any business' digital asset needs regardless of the number of users or the original document, image or video file size or type. It extends the collaborative experience of SharePoint. The resulting solution allows delivery of consistent brand assets for the Internet, print, mobile devices and Office applications.

Equilibrium MediaRich does not require a special asset repository or database. MediaRich intelligently ingests asset metadata and thereby extends SharePoint 2007’s search capabilities. It also adds previews to all assets, no matter what the original file format/size. Microsoft Office, image or video assets can be edited and deployed either as single items or in batches.

About Equilibrium

Equilibrium (equilibrium.com), the world leader in media processing since 1992 when it released the first automated graphics processing software, DeBabelizer®, now leads the monetization of the next-generation Internet revolutions. The patented, high-powered MediaRich engine enables real-time personalization and delivery of music, images and video to any device. Equilibrium offers breakthrough cross-platform technology solutions featuring interoperability and integration for the workgroup, enterprise and web-server, delivering the same CORE technology for cross-platform interoperability and integration virtually anywhere. Equilibrium’s Media Rich software products are sold in more than two dozen countries. The company is a Microsoft Gold Partner.

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