The current infant and toddler sleep sack market is segmented into two distinct segments: designer natural fiber sleep sacks at luxury prices, and affordable, mass produced, synthetic fiber sleep sacks. In the belief that parents should have an affordable option for a natural fiber sleep sack, Ceewee Baby™ launches its new line of sleep sacks: Ceewee Baby Basics.
Since 2006, Ceewee Baby™ has specialized in custom-created natural fiber and organic sleep sacks. Jennifer Johnson, Manager of Ceewee Designs™, LLC, explains, “Parents love to select from a wide array of designer flannel prints or organic fabric, add extra length for the taller toddler, and include twiddlers. But, it seems what attracts parents most to our sleep sacks is the quality of craftmanship and the natural fiber materials.”
Enter Ceewee Baby Basics. This new line of sleep sacks complements the Ceewee Luxe and Ceewee Organic sleep sack lines and adds a new option for parents. These ready made, padded sleep sacks are available in five prints, in sizes ranging from 3 months to 2T.
Only natural fiber materials are used in Basics sleep sacks. Jennifer remarks, “The inner layer is an all cotton white flannel and the outer layer is 100% cotton flannel in the customer’s choice of print. The middle layer is the same innovative padding we use for the Luxe sacks. It is made from the cellulose materials of trees, is hypoallergenic, and naturally and permanently flame retardant. The padding is produced using plantation trees in a green facility, keeping with Ceewee Designs™, LLC green business practices. We are proud to add these chemical free, natural fiber sleep sacks to our collection.”
“We are fully stocked for the fall,” remarks Jennifer, “with fresh, new designer flannel prints for our luxe sleep sacks, buttery soft organic cotton sleep sacks, and now the new Basics line.” “Add toddler pillows, nap blankets, and burp cloths in both natural fibers and organic cotton to the mix, and Ceewee Baby™ becomes a one stop ‘sleep boutique’ for infants and toddlers alike,” concludes Jennifer.
About Ceewee Baby™...by ceewee designs, LLC™
Jennifer Johnson began sewing sleep sacks informally in 2002. In 2006, she launched Ceewee Designs™ and began her sleep sack boutique.
Ceewee Designs™ introduced toddler pillows and nap blankets in 2007. Ceewee Baby™ (ceeweebaby.com) was launched in 2008 as a continuation of Ceewee Designs, LLC™, offering organic & natural fiber sleep sacks, nap blankets, and toddler pillows with the same standard of quality and detail that has given ‘Ceewee’ such a loyal following.
About the Owner
Jennifer Johnson is a work at home mom who left behind a career in housing policy research to raise her two boys. She lives in Charlotte, NC with her family. Her mother taught her to sew when Jennifer was a small girl, and she has been sewing ever since. Additional hobbies include lego building, refereeing wrestling matches, and chairing discussions on dinosaur species (all with her two wonderful sons).