NewswireTODAY - /newswire/ - Melbourne, Victoria, Australia, 2008/08/13 - Australasian brand experience agency ABT, has secured two new pieces of business including a global branding campaign win and internal communications appointment.

Australasian brand experience agency ABT has picked up two new pieces of competitive pitch business in the shape of Ortho Clinical Diagnostics – a Johnson & Johnson Company – plus a major project for FMCG brand Campbell Arnott’s.
The company announced that it has secured these two new pieces of business including a key part of a global branding campaign and an internal communications campaign win.

The Ortho Clinical Diagnostics business is significant for brand experience specialists ABT, as it marks their strategic desire to handle holistic branding work in the pharmaceuticals & pathology sector. Ortho Clinical Diagnostics are a leading provider of ‘early’ screening, diagnosis, monitoring and confirming services to help disease prevention and spread. ABT will plan and execute elements of the Australian roll out of Ortho Clinical Dignostics new global branding campaign plus support two major new product-related launches in 2008.
In adding leading Australian FMCG company Campbell Arnott’s to its client project roster, ABT’s principal role will be to support the internal communications function to produce and stage the firm’s 2008 conference summit.

Speaking about the wins, ABT CEO Antony Gowthorp said: “These wins reflect a welcome vote of confidence in ABT’s brand experience skills by both client companies. We’re delighted to have won the work especially in competitive pitch situations.”

ABT (abt.com.au) is Australasia's leading 'go to whoa' brand experience agency with almost 40 years experience and 85-plus staff in Sydney, Melbourne and Beijing. ABT brings brands to life via creative communications, branded environments, live events and interactive experiences which engage and inspire consumer, employee, stakeholder and business partner audiences.

ABT believes that bringing brands to life brands across all possible touch points increases the chance of a relationship being formed between brands and their diverse audiences. By personalising and humanising brands for internal and external audiences, the audience experiences are more consistent, involving, personable and engaging.

Agency / Source: EngageORM

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