NewswireToday - /newswire/ -
Boynton Beach, FL, United States, 2008/08/07 - A new website launching this week aims to wed the unlike web worlds of online auctions and social networking by being one site that does it all.
It just might be the best of both worlds. Or all three worlds for that matter.
Three worlds, because the recently launched myAuctionNetwork.com has not contented itself with combining the vast marketing reach of the Internet with a decidedly down-to-earth customer service approach rooted in fostering personal relationships.
It also aims to wed the unlike web worlds of online auctions and social networking by being one site that does it all.
The result, the site’s creator said, is a one-stop destination built on a “community of sellers, buyers and social visitors,” rather than taking on the traditionally utilitarian and impersonal feel of most auction sites.
“It has the bells and whistles of MySpace, plus it has auctions,” said Brian Schwartz, the Boynton Beach entrepreneur behind myAuctionNetwork.com.
“One of my goals is to bring more transparency into the online auction market,” he said.
That market has seen some turmoil this year, with such upheavals as a fee hikes at eBay that had sellers up in arms and questioning the viability of continuing to sell their wares as profit margins shrank.
Sellers at myAuctionNetwork.com do not pay the “listing fees” other sites charge and commissions are capped at five percent, as opposed to as much as 12 percent elsewhere, Schwartz said.
As important as the economics, however, is the social aspect of myAuctionNetwork.com, he added, noting that relationships can develop when buyers and sellers and browsers mingle in the marketplace.
“Shopping should be a social event,” he said. “Isn’t that how we live in our actual communities?”