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NewswireTODAY - /newswire/ -
Shelton, CT, United States, 2008/08/01 - Voice2Page Communications, Inc. has completed its initial BPA Worldwide interactive audit of NetAudioAds. In a first for the global auditor of media, BPA verified the delivery of more than 185 million short, audio ads to webs.
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NetAudioAds comprises a network of participating web pages equipped to play the 8-second adlets automatically to visitors at the time they land on those pages.
The audit reported a daily average of 8.4 million adlets were played on more than 5.5 million web pages during a 22-day period. The audit also confirmed over 27 million unique listeners on 45,717 total publisher domains during a period from January 24 through February 14, 2008.
“Agency media buyers and advertisers have never been more focused on having trusted, independent verification ensuring their clients are getting what they are paying for,” explained Voice2Page Chief Marketing Officer, Jeffry Brown. “The ability to show our audio network circulation has passed BPA’s rigorous standards puts us shoulder-to-shoulder with the best media companies in the business in the eyes of any advertising prospect large or small. We expect the BPA audit will influence many additional advertisers to use NetAudioAds Internet network sooner with enhanced returns on their advertising expenditures.”
Glenn J. Hansen, BPA Worldwide President and CEO, praised Voice2Page for voluntarily opening its logs to independent verification and documentation of NetAudioAds.com. Hansen pointed out the new product will benefit both advertisers and web site owners. “Voice2Page’s unique ability to utilize the Web as a communications and advertising medium is evident,” he said. “By demonstrating their continued belief in the value of the interactive audience, they have given a vote of confidence to the future of interactive advertising.”
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Agency / Source: Audio Adverts
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Contact: M Doyle - Audio-Adverts.com
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