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NewswireTODAY - /newswire/ -
Singapore, Singapore, 2008/07/31 - With the increasing need to stay productive and race against time to deliver the best services in the shortest time, organisations are deploying various communication tools that enable real-time customer interaction, around the clock.
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As such, the concept of Unified Communications (UC) is the new buzz word in the business community. Although UC tools have been around for over a decade, it is only of late that businesses are exploring the wider spectrum of UC beyond the basic tools of email and telephony.
Attesting to this current trend, Frost & Sullivan predicts that the UC market will grow by 13 percent in 2008 to reach revenues of US$4.55 billion by the end of this year. Much of this immediate growth is expected to come from telephony upgrades, IP telephony migration and email upgrades embedded with UC applications.1
As UC takes prominence with the various solutions and applications available today, leaders from a variety of service sectors gather today at Frost & Sullivan's 2nd Annual Unified Communications Executive MindXchange Summit. Held at the Sheraton Towers, the one-day summit features speakers from Avaya, Aspect, Microsoft Unified Communications Group, along with senior industry analysts from Frost & Sullivan.
Presenting the day's opening address, on the landscape for Unified Communications in Asia-Pac, Manoj Menon, Partner at Frost & Sullivan, discusses the trends and predictions in the UC market. In concluding, he elaborates on future directions to enhance collaboration and compatibility between providers.
"Growth is the top priority for any enterprise. In order to stay on the growth track, enterprises in Asia-Pacific are looking at Unified Communications to stay agile, productive and customer-centric. UC holds the key to enhanced team collaboration, improved business processes and increased cost-savings," says Manoj.
Topics for the day include discussions on the business benefits of UC, case studies on actual UC deployments, enhancing customer service with UC, collaboration, and the key success factors in a global economy. The summit also discusses issues that are often cited by C-level executives on the lack of utilisation of UC tools at a panel discussion and case study analysis on successful UC deployments.
Aside from these highly informative sessions, special delegate-driven think-tank sessions are also conducted on the 'dos' and 'don'ts' of deploying UC and justifying the business case for UC. The sessions allow individual participants to openly discuss real concerns and constraints faced by business leaders in the process of implementing UC that best fit their organisations.
The summit is sponsored by Avaya, Aspect and Plantronics. Business Today, Enterprise Innovation, Network World Asia and ZDNet Asia are the official media partners, while the Association of Telecommunications Industry of Singapore (ATiS) is a supporting organisation for the summit.
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, partners with clients to accelerate their growth. The company's TEAM Research, Growth Consulting and Growth Team Membership empower clients to create a growth-focused culture that generates, evaluates and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents.
MEDIA Contact:
Surbhi Dedhia
Corporate Communications – Asia Pacific
P: +65.6890.0926
E: surbhi.dedhia[.]frost.com
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neethiya.sadagopal[.]frost.com 
