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San Francisco / London - SignalDemand, the global leader in on-demand price and margin optimization software, announced today the expansion of its international operations to meet rising demand for the company’s award-winning optimization platform.
SignalDemand’s European operations will be led by Steve Neat, a software executive who most recently ran SAP’s highly successful Trading Industries team in the United Kingdom. Prior to SAP, Neat was instrumental in building the EMEA (Europe, Middle East and Africa) markets for Oracle and Siebel Systems where he worked with large-scale customers across the manufacturing, retail, telecommunications and utilities industries.
Under Neat, SignalDemand has opened a London office and added a number of key hires, including:
• Ian Robson will lead the European Services team and comes with significant experience in implementing and supporting global customers for Oracle and Siebel Systems. Prior to Siebel Systems, Robson held a variety of consulting and project management roles at PA Consulting and Touche Ross Management Consultants.
• Iain Gray joined the office to head the European Technical Sales group and has led similar efforts at a number of enterprise software organizations, including DemandTec and Blue Martini Software. Gray was most recently at Oracle Retail where he worked closely with a number of worldwide retailers on sophisticated analytics solutions for their organizations.
"European manufacturers, particularly food processors, are feeling the pinch of unpredictable input costs coupled with changes in consumer demand," said Mike Neal, CEO and founder of SignalDemand. "These companies are turning to SignalDemand when they find that their old approaches to making price and product mix decisions simply fall short in this new business climate. To answer their needs, we have built a very capable team committed to helping European manufacturers solve their biggest profitability challenges."
AMR Research’s recent case study on SignalDemand illustrates the extent to which companies like Cargill Meat Solutions rely on the application for minute-by-minute decision making. On a weekly basis, SignalDemand is generating 150,000 pricing recommendations for Cargill’s beef processing business alone. "This case study describes how SignalDemand has utterly changed the way U.S. manufacturers — especially those in the food industry — make decisions on price, product mix and production," said Steve Neat, EMEA director of SignalDemand. "I am confident that SignalDemand will be a transformative solution in the European market as well."
Using patent-pending econometric modeling and sophisticated pricing algorithms, SignalDemand helps the world’s largest manufacturers determine the best pricing, supply utilization and product mix across regions, channels and customers, even as worldwide commodities markets change in unanticipated ways. The company’s customers include global food, meat and industrial processors.
With SignalDemand’s software, companies can experience a profit improvement of 2 to 5 percent of sales, resulting in an increase in profits of over 20 percent in most situations. Particularly notable in a down economy, these bottom-line results are garnering attention for the company from the financial and technology analyst communities. In May, JMP Securities named the company to their Hot 100 list of private companies. In March of this year, SignalDemand was the sole pricing vendor recognized by Gartner, a leading analyst firm, as one of the "Cool Vendors in Manufacturing in 2008."
About SignalDemand
SignalDemand (signaldemand.com) provides manufacturers with on-demand software and services to achieve maximum profit margins in the face of volatile markets and increasingly complex pricing decisions. Using patented, comprehensive mathematical models to process thousands of variables, SignalDemand’s technology allows customers to adjust supply and demand on a continual basis. By recommending best price, supply utilization and product mix in moments, SignalDemand enables better day-to-day decision-making. Companies such as Cargill, Farmland Foods, Hormel, National Frozen Foods, Rich Products, Seaboard Foods and Ventura Foods rely on SignalDemand for immediate and ongoing improvement of financial performance.
Contacts:
LaunchSquad for SignalDemand
Brett Weiner, Monica Miller or Corey Lewis
P: 415.625.8555
E: Signaldemand[.]launchsquad.com.
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emea[.]signaldemand.com 
