NewswireToday - /newswire/ -
San Francisco, CA, United States, 2008/07/07 - AdBidCentral, Inc. - Platform's reach now enables brand advertisers to create premium, fully transparent networks across over 250 leading sites in real-time and book inventory into the future.
AdBidCentral, the pioneering futures marketplace for premium display advertising, today announced that the company’s marketplace had swiftly exceeded 1.5 Billion monthly available ad impressions, just 7 months from formal launch.
The platform powers premium display advertising on a growing roster of over 250 brand-name publisher sites, inclusive of top -100 rated comScore sites such as Dictionary.com and WWE.com, notable local newspaper properties, and niche, branded sites in over 10 verticals such as entertainment, news, business, technology and automotive.
Through placement-specific transparency and guarantees on over 1.5 Billion impressions, AdBidCentral’s platform reach now enables advertisers and agencies to “create”, in a real-time scenario, custom, fully transparent networks without ever having to compromise on brand integrity or position as prevalent in blind buys. AdBidCentral also enables websites to sell their premium advertising inventory in the future through controlled pricing and buyer transparency, thereby enabling a new, risk-free revenue stream.
Bringing futures methodologies to bear in the online advertising display segment, AdBidCentral additionally enables agencies and advertisers to book-out or "hedge" their buying processes for premium advertising on leading sites for contracts as close as 1 week and as far as 12 months into the future.
AdBidCentral Founder & CEO, Vivek Veeraraghavan commented, “With 1.5 Billion monthly available impressions, AdBidCentral’s platform truly delivers real-time, placement specific control to advertisers that seek complete transparency in their online brand positioning. ”
AdBidCentral (adbidcentral.com) is the pioneer futures platform for buying, selling and hedging premium display advertising. Using patent pending technology, marketplace participants can seamlessly manage the end-to-end media buying, selling and hedging processes for inventory in the future. Through a central, intuitive platform AdBidCentral provides participants complete control from placement-specific price negotiations to campaign execution, optimization and reconciliation on over 1.5 billion monthly impressions across 250 brand name sites.