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Goodwill Uses Experiential Marketing in New Summer Fashion Campaign - Goodwill, partnering with Go Mobile Advertising, is launching a summer fashion campaign that introduces designer and high-end labels into Shoreline, Bellevue and Seattle Goodwill locations - SeattleGoodwill.org
Goodwill Uses Experiential Marketing in New Summer Fashion Campaign

 

NewswireToday - /newswire/ - Kent, WA, United States, 2008/06/24 - Goodwill, partnering with Go Mobile Advertising, is launching a summer fashion campaign that introduces designer and high-end labels into Shoreline, Bellevue and Seattle Goodwill locations - SeattleGoodwill.org.

   
 
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Prada, Abercrombie+Fitch and Marc Jacobs: These are not names that you would typically associate with your local Goodwill store, but beginning this summer, you will! Currently in Shoreline and launching in Bellevue and Seattle this year, Fashion Focus, a new section of brand name and designer gently-used clothing offers big brands at Goodwill’s trademark low prices.

“We want Goodwill to be synonymous not only with our mission, to provide quality, effective job training and basic education, but also with quality, stylish clothing at amazing prices,” said Catherine McConnell, Vice President of Development and Communications at Goodwill.

In their Fashion Focus campaign, Goodwill is partnering with GoMobile Advertising to create a 3D showroom on GMA’s signature moving billboard trucks. The display features dress forms in designer outfits and junior trends found at Goodwill stores in a clean, all-white room backdrop.

“The 3D showroom is going to be extremely compelling to the public. The designer looks really pop off of the stark white background, and we can’t wait to see the reaction it gets touring the Seattle streets,” said Chris Schuler, President of GoMobile Advertising.

The trucks began showcasing the exhibit around the Seattle area on Friday, June 20 and will finish Friday, June 27. Three scrolling billboards for Goodwill have also been running on GoMobile Advertising trucks since their partnership began on March 3. Goodwill’s campaign with GoMobile, which also features radio and newspaper promotions, will wrap up in late December.

About Goodwill

Seattle Goodwill Industries (seattlegoodwill.org) is a private, nonprofit organization that has served the central and northern Puget Sound since 1923. It provides free job-training and education programs and services that help low-income and underserved people obtain the skills they need to secure employment so they may achieve economic self-sufficiency. For more information about Goodwill programs, please call toll free at 1-877-GIVE4GOOD or visit the Website.

About GoMobile Advertising

GoMobile Advertising (gomobileadvertising.com) is an experiential marketing company offering several unique alternatives to traditional print, radio, television and outdoor advertising to deliver results on-air, online and on premise. With a mission to break through clutter while focusing on branding, promotions and community, GoMobile is shaking up the advertising world through its leadership in non-traditional media.

 
 
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Goodwill Uses Experiential Marketing in New Summer Fashion Campaign

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