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New Website Designed to Promote Corporate Social Responsibility and Art Investment Launches at Art2Bank.com - Art2Bank.com is a new website dedicated to actively promoting the partnership between business and art. Whether you are a corporate leader, working artist or potential investor, Art2Bank provides independent information on the art/business relationship
New Website Designed to Promote Corporate Social Responsibility and Art Investment Launches at Art2Bank.com

 

NewswireToday - /newswire/ - Winchester, Hampshire, United Kingdom, 2008/06/03 - Art2Bank.com is a new website dedicated to actively promoting the partnership between business and art. Whether you are a corporate leader, working artist or potential investor, Art2Bank provides independent information on the art/business relationship.

   
 
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The recent market instability and talk of bubbles highlights the need to consider long-term investments that stimulate productivity and confidence.

There are now many bodies of evidence, based on 60 years of data that suggest that an investment in the arts has stimulated job creation, productivity, economic confidence and growth. The list of benefits to our collective heritage is potentially priceless in value. The art market is comparatively transparent allowing access to auction prices, construction of indices and more accessible information. Art has arrived as a new asset class. The art market has become international; its benefits permeate the globe.

Recent research findings conducted in the United Kingdom show that the creative workforce is as significant as the total for financial workers and contributes an almost equal weight to driving the UK economy. Intriguingly, the more financial expertise a sector employs, the more likely they are to seek out creative specialists. An understanding of this unusual outcome, can be developed from further research showing an investment in the arts can inspire original thought, increase problem solving, boost self-confidence, encourage social networking and improve employee wellbeing. Pioneering corporations have been aware of this potential for years.

The more a company expends on creative goods, the more innovative they are likely to be. Corporations like Microsoft, Deutsche Bank, UBS and the Progressive Insurance group have been collecting art for decades. Nissan’s decision to relocate its headquarters to central London in 2003 was to have “access to important and influential sources of contemporary art, architecture, fashion and design movements.”

There have been times in the past when artists have been suspicious of corporate intentions. They have worried about exploitation of their creations. However, better understanding of how art, business and the economy are inextricably woven together has seen the rise of a symbiotic relationship. With public funding of art on the wane it is essential that the relationship between art and business is built on the foundations of trust and mutual dependency.

 
 
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New Website Designed to Promote Corporate Social Responsibility and Art Investment Launches at Art2Bank.com

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