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NewswireTODAY - /newswire/ -
Cambridge, MA, United States, 2008/06/02 - First report to cover PHR market and implications of recent market entrants, Google Health and Microsoft’s HealthVault.
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Industry analyst firm, Chilmark Research, announces the release of their seminal report on the rapidly changing Personal Health Records (PHR) market. The report is the first of its kind since the recent entry to the PHR market of Internet and software heavyweights, Google™ and Microsoft. Providing in-depth analysis on how Google and Microsoft will forever change the emerging PHR market, the report also describes how these two companies will significantly alter the broader healthcare sector by bringing new tools to the consumer, allowing them to take a more pro-active approach in directly managing their health. This is just one of the many subjects covered in this comprehensive report.
Managing Director and research project leader John Moore comments: “Google and Microsoft have already had an impact on the market simply be raising consumer visibility.” Moore goes on to state: “PHR vendors are now directly experiencing the impact of this visibility with a significant increase in the number of Request for Proposals from the three major markets, employers, providers and health plans. But with this increase in demand, consumer expectations will also rise, putting significant pressure on smaller, less capable PHR vendors and thus putting them at risk.” Moore concludes with: “Not only PHR vendors are at risk. As consumers become more engage in directly managing their health, through new tools from Google, Microsoft and others, traditional medical practices will be challenged to adjust to a more informed consumer that seeks a health coach, as well as traditional medical services.”
Compiled over the last several months through over a 100 interviews with PHR users, enterprise buyers and PHR vendors, the report provides a concise, accurate, relevant and timely review of the PHR market today and its future direction. Particular focus of the report is on the fastest growing sector, Internet-based PHR (iPHR) solutions. The report provides in-depth profiles of 20 leading iPHR vendors. These profiles address such critical criteria as: market presence, target markets, solution capabilities, product vision, and relative rankings vis-à-vis their leading competitors. This information will prove crucial for any company looking to invest in a PHR solution for their constituents or wishing to understand the market more fully for investment purposes.
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john[.]chilmarkresearch.com 
