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NewswireTODAY - /newswire/ -
Carlsbad, CA, United States, 2008/05/22 - MacCase, the pioneers of the first Apple laptop case, has re-issued the original 1999 clamshell case design with the launch of the 2008 Classic Case. MacBook and iBook customers prompt re-launch of rounded Classic Case.
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Bringing back a piece of history, the re-launch of the Classic Case was in direct response to requests by MacBook and iBook owners looking for a unique and resilient case solution. The Classic Case is a near match to the original, sporting the rounded shape of the clamshell iBook, a choice of all five lively colors and a 1999 price tag of under $50.
“We created the market for Apple laptop cases in 1999 with the launch of the first briefcase for the clamshell iBook. Despite the unorthodox design, the case was extremely popular. It actually became the de facto solution for the iBook,” explains Michael Santoro, President and Chief Creative Officer of MacCase.
“Demand for the case was high but Apple kept developing new products, and so did we. We had no plans to continue the case after it sold out, but requests continued and then escalated with the launch of the 13” MacBook. The unique design really taps into the ‘anti-status quo’ element within the Apple community. We are happy to continue being a part of that.”
Designer Michael Santoro retained the overall rounded shape of the original 1999 iBook case which still stands in stark contrast to the boxy, black briefcase alternatives available in today’s market. The Classic Case also includes the MacCase signature window that allows the Apple logo of the laptop to be seen through the case, becoming a part of its design. The two-tone front face and abundance of storage space emulates that of the original design. Several improvements were also made including the addition of molded rubber corner protectors, an air mesh interior floor that allows the processor to cool after use and interior straps to secure the 13” MacBook for transport. The case comes in five colors (Tangerine, Blueberry, Keylime, Indigo and Graphite) and is available online.
About MacCase
MacCase (mac-case.com) created the Apple-specific case market in 1999 with the introduction of a nylon briefcase for the original clamshell iBook. The line has since grown to seven models including sleeves, binders, messenger bags, backpacks, slings and briefcases. In 2007, the Premium Leather Collection was introduced and in 2008, the original iBook clamshell briefcase was re-issued to meet the needs of a unique Apple generation. MacCase products are available at mac-case.com, MacMall, Small Dog Electronics, MacConnection and Amazon.com. For further information, please visit our website or contact Customer Service at 866-526-2247
Note to editors: For high resolution photos of the Classic Case, please contact Cyndi Wegerbauer.
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cyndi[.]cwcmpr.com 
