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eBay India, India’s leading online marketplace, today announced an exclusive advertising relationship with Komli Media, India’s leading ad network. Komli now exclusively represents eBay India’s banner advertising inventory to interested brands and advertisers worldwide up to end March 2009.
Amarjit Batra, Head – Global Trade & Ad. Sales, eBay India said, “We are pleased to offer advertisers across India a unique platform to communicate to the eBay audience through theme advertising and interactive contests.Partnering with Komli (and its ad network optimization service PubMatic) will help us enhance our offerings for the Indian online advertising market.”
Amar Goel, CEO, Komli said, “We are excited to power banner advertising for eBay India. eBay is one of the world’s most renowned Internet brands and we are honoured to work with them. eBay’s premium online e-commerce audience is exactly the type of audience that many marketers are looking to reach, and we hope to help marketers engage with these consumers in new and unique ways.”
In November 2007, eBay announced that it was launching banner ad sales. Marketers and advertisers can now target not only eBay India’s 2 million strong community but also the 2.5 million unique visitors who visit eBay every month. Advertisers can have banner advertising placements on the eBay India home page, search results place or category pages or create a microsite for user engagement. Product marketers can also set up an eCommerce enabled eStore that can be promoted across sites.
eBay India, India's largest and most popular e-commerce site, is the best place to search for products and brand advertisers can leverage the eBay platform to communicate their message and influence purchase decisions. The sheer variety of goods available on eBay span the technology, lifestyle, entertainment and collectibles verticals and make a good fit for product brands in the tech, lifestyle and entertainment sector who can interact and influence a large base of premium online consumers. Leading brands like Dell, L’Oreal, Motorola, American Express, Canon, AOL, ESPN, Reliance Communications and Tata Sky have been amongst the array of advertisers on eBay India.
The Komli Performance Network and the Komli Premium Network will help eBay India monetize its online traffic. PubMatic, a service offered by Komli, will further increase eBay’s revenue by optimizing its ad inventory via PubMatic’s proprietary algorithms. To know more about advertising opportunities on eBay India, log on to ebay.in/advertise
About eBay India
eBay India (eBay.in), India’s leading online marketplace, is India’s biggest online trading community where anyone can sell or buy almost anything. eBay India is a trading platform offering auctions, fixed price and classifieds modes of person-to-person trading. There are a wide range of products listed on eBay India in an array of categories including Apparel & Accessories, Books & Magazines, Cameras & Optics, Cars & Bikes, Coins & Stamps, Computers & Peripherals, Consumer Electronics, Fitness & Sports, Health & Beauty, Hobbies & Collectibles, Home, Décor & Furnishings, Jewellery, Kitchen & Home Appliances. Mobiles & Accessories, Movies & Music, Musical Instruments, Services & Real Estate, Tools & Hardware, Toys, Games & Baby, Travel, Tickets & Vouchers, Video & Computer Games, Watches and Everything Else. eBay India is a 100% subsidiary of eBay Inc.
About Komli
Komli (Komli.com) provides technology-driven solutions for advertisers and publishers to improve their online marketing results. Its clients include Naukri,Makemytrip, Cleartrip, TribalDDB, Ogilvy & Mather, GroupM, Lycos, Looksmart, Times Group (Timesjobs, Simplymarry and Magicbricks). The Komli Performance Network and the Komli Premium Network are two of the largest Indian networks helping publishers monetize their Indian inventory. PubMatic is the world's first and largest service that increases Web publishers' revenue by automating and optimizing ad serving decisions across ad networks.
Komli has offices in Mumbai, Delhi, Pune (India), Palo Alto and New York (USA). Komli is enture-backed by Nexus India Capital, Draper Fisher Jurvetson and Helion Ventures.
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