NewswireTODAY - /newswire/ -
Cape Coral, FL, United States, 2008/03/06 - As Seen On TV.Info, Inc. (ASOTVI) announced today the launch of its new Web 2.0 website, introducing a new era of consumer advocacy in the one area of the retail consumer market most needed—DRTV products.
No other product segment has more hype and exaggerated claims. The pitches sound appealing, the offers are genuinely tempting, but most people wonder: “Can it really do that?” Far too many people aren’t willing to take the chance, and in many instances may be missing out on fantastic inventions and innovations that could truly make their lives easier and save them money.
But where can a consumer turn to keep from getting ripped off by some unscrupulous snake oil salesman? How can they know what the good stuff is from the bad? There are consumer publications like Consumer Reports available, but those are often subscription-based. Does it really make sense to buy an annual subscription for over $20 to investigate a product that only costs $19.95? Consumers can always check out the numerous consumer opinion websites, but can you really trust what you find there? Many of these sites are open to the vendors themselves to praise their own products from a biased viewpoint, or to have their competitors or disgruntled users disparage products that might otherwise be perfectly good.
This dilemma was the impetus for ASOTVI to step forward as an independent third party product reviewer, specializing exclusively in DRTV products, whose reviews are absolutely free to consumers. ASOTVI’s patent-pending approach is not to simply offer an opinion on a product, but to employ cutting edge Internet video technology to produce evaluation videos of the actual products in action. ASOTVI’s videos are displayed side-by-side with the vendor’s TV commercial, and consumers can now watch both, hear the claims and see for themselves whether they hold any water or not.
Robert Gelinas, ASOTVI President and CEO explained, “This is a valuable consumer resource that is long overdue. We’re debuting a sampling of product reviews as we launch the new website, with many more products rolling out over the coming weeks and months. We hope consumers will stop by and investigate this new tool now available to them, and will check back often for new information, industry news, and the debut of some of the most creative product innovations in the world.”
Web 2.0 Internet consumer advocate and independent 3rd party reviewer of Direct Response TV (DRTV) Products. Founded in 2007, ASOTVI’s patent-pending process verifies the claims of DRTV vendors by means of contrasting video evidence, allowing retail consumers to view online DRTV Vendor TV commercials and also ASOTVI-produced evaluation videos, answering the question, “Can it really do that?” with “See for yourself.” ASOTVI (asotv.info) is headquartered in Cape Coral, Florida, in Southwest Florida on the Gulf of Mexico.