NewswireToday - /newswire/ -
New York, NY, United States, 2008/03/03 - Doremus business advertising ran a poll on their corporate web site asking: "Do you find political advertising informative and useful in guiding your point of view about the candidates?" 55% of respondents answered "NO". NYSE: OMC
Doremus, the specialist business communications agency, ran a poll on their corporate web site from mid-January to mid-February 2008. The question posed to visitors was: “Do you find political advertising informative and useful in guiding your point of view about the candidates?”
The responses were:
Carl Anderson, President and CEO of Doremus said, “While this isn’t a scientific poll, the strong ‘no’ response suggests that political advertising needs a major makeover. It can get a candidate’s face in front of the voters, but the ads themselves aren’t resonating. Candidates might rethink their strategies, stay on point and use multiple media channels to reinforce their messages.”
Doremus runs an online poll every month with questions that pertain to business, culture, advertising or marketing.
Doremus is a specialist in a world of generalists. With offices in New York, San Francisco, London and Hong Kong, it specializes in business communications, helping companies to grow. It does this by leveraging a unique understanding of its clients` target audiences …taking the complex and making it compelling through intellect, insight, ideas and impact.
Doremus is a part of the Omnicom Group Inc. (doremus.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom`s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.