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NewswireTODAY - /newswire/ -
Beaconsfield, Bucks, United Kingdom, 2008/02/28 - Leandro Herrero - a leading organisational consultant and CEO of The Chalfont Project Ltd – will be a keynote speaker at eyeforpharma’s 6th Annual Pharma Conference - Sales Force Effectiveness Europe 2008 in Barcelona.
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Dr Leandro Herrero, founder and CEO of The Chalfont Project Ltd – an international firm of organisational consultants - will be a keynote speaker at the upcoming eyeforpharma Sales Force Effectiveness Europe Conference 2008.
Dr Herrero will address conference attendees on April 2nd 2008 during his keynote speech, entitled: ‘Pharma SFE 2.0 – How to go beyond ‘more-of-the-same’ processes, IT, and standard solutions and engage in true business transformation’.
In his speech, he will discuss the following:
• Five key transformations still on the to-do list: how to jump from ‘me-too’ evolution to true organisational leadership
• Overcoming the pharma change management motto: ‘Change is great, you go first’
• ‘The emperor has no clothes’ and your CRM has no customers: is customer-centrism in pharma a myth?
• Seven deadly fallacies in pharma SFE: how business transformation is impaired by disconnected structures, processes and behaviours
He will also touch on further transformations of Sales Force Effectiveness models, with focus on new Web 2.0 and Enterprise 2.0 technologies that have the potential to redesign organisational cultures.
A book signing has been scheduled for Dr Leandro Herrero at lunchtime on 2nd April, immediately following his address. Attendees will have the opportunity for an informal conversation with Dr. Herrero and signed copies of all his books will be available for purchase.
Dr Leandro Herrero practised as a psychiatrist for more than fifteen years before taking up senior management positions in several leading companies, both in the UK and the US. He is founder and CEO of The Chalfont Project Ltd, an international firm of organisational consultants. Taking advantage of his behavioural sciences background, coupled with his hands-on business experience, he works with organisations of many kinds on structural and behavioural change, leadership and human collaboration. He has published several books, among which The Leader with Seven Faces, Viral Change and New Leaders Wanted.
The Chalfont Project Ltd is an international consulting firm of organisation architects with a long-standing presence in the bio-pharmaceutical industry.
The eyeforpharma 6th Annual Pharma Conference - Sales Force Effectiveness Europe 2008 is an in-depth exploration of the latest strategies, tools and best practices to increase the efficiency and effectiveness of your sales force. The eyeforpharma Sales Force Effectiveness Europe conference will take place at the CCIB, Rambla Prim 1-17, 08019 Barcelona, Spain from Wednesday 2nd April 2008 through to Friday 4th April 2008. Mention ‘SPK08’ as a discount code and receive a discount of €550.00 of the standard registration price when you register.
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felicity-hardie[.]thechalfontproject.com 
