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Flirtomatic Ring The Changes - Social Network Takes Leap Year Tradition on to Mobile - Mobile and online and flirting service Flirtomatic is offering its female members the chance to follow tradition this leap year and propose – on mobile - to the man of their dreams
Flirtomatic Ring The Changes - Social Network Takes Leap Year Tradition on to Mobile

 

NewswireToday - /newswire/ - Kingston upon Thames, Surrey, United Kingdom, 2008/02/28 - Mobile and online and flirting service Flirtomatic is offering its female members the chance to follow tradition this leap year and propose – on mobile - to the man of their dreams.

   
 
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And to encourage men to make a special effort and push their most eligible bachelor credentials, the user that receives the most virtual ‘leap year proposal’ rings, inscribed with Friday’s date, will win an iPod Touch.

The limited edition ring is part of the site’s ’value-added services’ (VAS) which include a range of virtual gifts - from flowers and chocolates to Champagne bottles and ‘Supersnogs’ - that users can purchase to send to the objects of their attention. The new promotion was launched on 26th February and based on the sales for the first day Flirtomatic expects to sell in excess of 10,000 rings.

Mark Curtis, CEO of Flirtomatic, explains, “The continuing popularity of VAS has demonstrated a clear appetite for users to pay for additional features relevant to the Flirtomatic experience.”

“The popularity of the leap year proposal ring shows that social networks seem to be evolving to a point where there’s a definite interest in seasonality. We saw this at Christmas too, where our ‘Frosty’ Supersnog and Mistletoe gifts became bestsellers almost overnight.

“VAS opens up an extremely powerful advertising medium to brands, with sponsorship of relevant gifts and features enabling intimate engagement with consumers as they communicate with each other. We’re currently in discussions with a number of brands to develop seasonally-tailored sponsorship opportunities.”

Virtual gifts were introduced in April 2007, along with other services, including the option to purchase credits to reveal who has rated a member’s profile highly or bid to have their profile displayed on the opening ‘Look at Me’ screen.

About Flirtomatic
Launched in 2006, Flirtomatic (flirtomatic.com) has quickly developed flirting as a new entertainment category. Operating an uninterrupted service across the web and mobile, Flirtomatic enables users to flirt, meet new people and have fun online.

The addictive nature of the service generates phenomenally high levels of interaction. August 2007 saw Flirtomatic reach more than 100 million WAP page impressions, whilst September 2007 surpassed 110 million WAP page impressions, highlighting the high levels of interaction generated by the addictive nature of the service. Flirtomatic offers brands a range of marketing opportunities to tap into this intimacy with their customer base.

About Handmade Mobile Entertainment
The company was formed in June 2004 by Avi Azulai, co-founder of iTouch, and Mark Curtis, a former Managing Partner in Fjord and Razorfish.

Its first product is Flirtomatic. Launched in 2006, this has quickly developed flirting as a new entertainment category. Operating an uninterrupted service across the web and mobile, Flirtomatic enables users to flirt, meet new people and have fun online.

August 2007 saw Flirtomatic reach more than 100 million WAP page impressions, whilst September 2007 surpassed 110 million WAP page impressions, highlighting the high levels of interaction generated by the addictive nature of the service. Flirtomatic offers brands a range of marketing opportunities to tap into this intimacy with their customer base.

 
 
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Flirtomatic Ring The Changes - Social Network Takes Leap Year Tradition on to Mobile

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