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Direct-to-consumer retailers and industry leaders will meet at the popular annual Electronic Retailing Association (ERA) Miami Summit from March 2 - 4, 2008 at the Intercontinental Hotel in Downtown Miami. Direct response experts will share successful techniques to market products and services directly to consumers using multiple electronic retailing channels – TV, online, and radio.
This year’s conference will have a special focus on how to optimize and integrate new technologies, including search, mobile, social networks and other mediums, into successful eRetailing strategies.
US Direct response spending exceeds $400 billion annually and is expected to grow with the increased use of interactive technologies.
“Direct response marketing has proven itself to be a highly effective marketing medium over recent years," said Alex Agurcia, member of the US Hispanic Council of the Electronic Retailing Association and President of Omni Direct, a US Hispanic Direct Response Marketing company based in South Florida. "Because of the ability to immediately see response rates and obtain customer feedback, we find more and more retailers utilizing the direct response model to reach their customers."
Because, Miami is the hotbed of Latin American and US Hispanic business, the ERA Miami Summit has traditionally attracted retailers from both Latin America and the US who want to access the lucrative and fast-growing US Hispanic market.
“We are experiencing a record pace of registrants that we attribute not only to the growing popularity of the Direct Response marketing model, but also because of Miami's positive image in the Latin business community,” says Caroline Lacsmana, Chair of the ERA US Hispanic Council.
“Although the Summit has a mass-market focus, this conference offers the best exchange of information and networking among the retailers targeting the Latino market. The Hispanic market responds well to direct marketing and now represents more than 15 percent of the US population. We’re seeing an increased interest from traditional advertisers and industry leaders wanting to reach this audience as well,” says Agurcia.
About Omni Direct, Inc.
Omni Direct, Inc. (omnidirect.tv) is a full service direct response marketing company that targets the US Hispanic market. Omni Direct provides direct response TV production, media buying, distribution and other direct marketing services to businesses that want to access the US Hispanic market with their products and services. Omni Direct, established since 1999, is a Hispanic owned, privately held company located in Miami Beach, Florida.
About Electronic Retailing Association
The Electronic Retailing Association (retailing.org) is the only trade association offering education, research, networking and government advocacy to the $400 billion Direct–to–Consumer industry using the Internet, Direct Response Television and Radio advertising, and Mobile platforms to sell products direct to consumers. ERA is proud to represent the leaders in the industry including Guthy Renker, eBay, ShopNBC, HSN, and QVC and offers leading edge education to lead new retailers to success in electronic retailing.
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