The rise of social media has enabled PRO’s and marketers to reach a more targeted audience using methods that are proactive rather than reactive. Yet for many it is still hard to control what is being said about an individual or a brand online?
Following the success of February’s course, NMA Training has announced its Online PR and Social Media Relations programme is to return this summer on 22nd May at a Central London location.
This specially designed one day training course is a must for those looking to learn how to integrate online PR and social media relations into the overall marketing mix.
Whether working for an agency or client-side, this unique and engaging course of activity will provide a clear insight into how to use the internet as a PR tool to reach relevant stakeholders and enhance brand reputation.
A series of practical sessions with Katy Howell, Managing Director of leading online PR agency immediate future, will introduce you to the different approaches to online campaigns and demonstrate the wide variety of web tools currently available.
Getting the right mix of traditional and online PR is vital. Participants will learn how to create an effective online strategy to tackle an increasingly demanding audience, understand triggers for conversation and discover brand passion points. By examining the tools that increase search engine visibility and build reputation the course will provide a deeper understanding in activating brand voice in social media and measuring your online message.
immediate future is an independent on and off line public relations agency specialising in B2B campaigns and social media relations.
The agency focuses on assisting clients in achieving their business objectives, delivering measurable results, and establishing them as thought leaders in their sector. As a result, immediate future has quickly established itself as one of the UK’s fastest growing, most dynamic agencies.
Experts in online PR, immediate future manages online reputation to ensure a positive profile for clients and aims to create brand advocates amongst the online community. Placing clients at the heart of the debate is central to immediate future’s approach.
Since the agency’s launch in 2004, clients have included Sony Europe, Mercado Software, Avenue A | Razorfish, Buena Vista Games, Sara Lee, Hotel Chocolat and EMI.