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NewswireTODAY - /newswire/ -
London, United Kingdom, 2008/02/06 - New analysis from Frost & Sullivan, European Power Rental Markets, finds that the market earned revenues of $958.2 million in 2006 and estimates this to reach $1,195 million in 2013.
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The power rental market in Europe is being driven by the growing demand for temporary power across various countries. Further growth will depend on an increase in customer awareness levels. Eastern Europe will present significant opportunities over the medium to long term. Prime power will remain the dominant application for power rentals. Demand from a wide base of end-user categories will continue to boost market prospects.
New analysis from Frost & Sullivan (energy.frost.com), European Power Rental Markets, finds that the market earned revenues of $958.2 million in 2006 and estimates this to reach $1,195 million in 2013.
"The need for temporary power across various end-user categories such as industrial, construction, events and entertainment, telecom and utilities will spur demand for power rentals," notes Frost & Sullivan Research Analyst Aarthi Balachandran. "Demand from industrial and construction markets will be major driving factors in the expansion of the power rental market."
Currently, the market is in various stages of growth across Europe. Construction and industrial end users are promoting market prospects, while demand for rental power from events and entertainment sectors is rising significantly.
An important factor that could restrain market growth is the lack of customer awareness in certain countries. However, this trend will change as customers become more aware of the advantages of renting equipment when compared to outright purchase.
"While competition will always be a major challenge, its significance is set to become greater, particularly for smaller companies, due to ongoing consolidation," cautions Balachandran. "Access to grid supply and the presence of renewable sources of energy such as solar power could also hinder market expansion."
Market participants can establish a solid market presence by addressing the total rental power solution needs of customers. To this end, companies need to offer a wider product range that covers other associated rental equipment such as chillers and temperature control equipment.
If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants with an overview of the investment analysis and growth opportunities in the European Power Rentals Market, then send an email to Chiara Carella, Corporate Communications, at chiara.carella[.]frost.com, with your full name, company name, title, telephone number, fax number, and email address. Upon receipt of the above information, an overview will be sent to you by email.
European Power Rental Markets is part of the Energy & Power Growth Partnership Services Programme, which also includes research in the following markets: Middle East and African Gen-set Markets, Latin American Gen-set Market, European Diesel Gen-set Markets, South East Asian Power Rental Markets and North American Gen-sets Market. All research included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews with the press are available.
About Frost & Sullivan
Frost & Sullivan, the Global Growth Consulting Company, partners with clients to accelerate their growth. The company's Growth Partnership Services, Growth Consulting and Career Best Practices empower clients to create a growth focused culture that generates, evaluates and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents.
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chiara.carella[.]frost.com 
