NewswireTODAY - /newswire/ - Phoenix, AZ, United States, 2008/01/17 - New book guides salespeople to stop pitch meetings and connect with customers (ISBN: 0-9779569-4-6 / 978-0-9779569-4-4).

“What a surprise the sales game is to the unprepared! Just because selling does not require a degree doesn’t mean you can be successful without education,” says Brian J. Bieler author of The Sales Operator-Insider’s Guide to Success Selling.

The latest book in the Powerful Steps (powerfulsteps.com) series guides sellers to dump the clichés, double-talk solutions and arm-twisting closing tactics. “Poorly trained salespeople are no match for 21st century consumers,” says Bieler who advises readers to stay ahead of the sales game by becoming non-stop learners and strengthen communication and negotiation skills.

Sales tools must lead to real discussions with customers instead of simply pitch meetings that short circuit relationship potential. The man on the street is smarter than he looks and selling has become more complex. There is no simple formula to learn, people are uniquely individual and cookie cutter rules don’t apply.

Sellers need skills and perseverance along with a positive can-do attitude to fence with savvy people. Today, service and relationships drive sales. It’s no longer enough to size up what is needed; sellers must be able to figure out how to deliver what people want.

The reader gains insight from the author’s real-life experiences of professional speaking and presenting. The up-to-date strategies of how things are done behind the sale are presented in a fast reading, easy to understand style that explains both how and why the top performers make more sales and earn higher incomes.

About the Author
Bieler J. Bieler is a 30+ year veteran of sales, management and broadcasting. He started in advertising sales at Women’s Wear Daily, Mademoiselle Magazine, managed ten major market radio stations coast to coast and was President of Viacom Radio in New York City.

The Sales Operator-Insiders Guide to Success Selling
Published by Little Falls Press, Phoenix AZ $17.95
ISBN: 0-9779569-4-6 / 978-0-9779569-4-4

Agency / Source: Little Falls Press / Powerful Steps

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